Generative AI Creative Specialist

Job Title: GenAI Creative SpecialistHybrid role : 3-days on site per week/2 days work from home. Open to remote for right fit.Location: Hybrid at either of the location (SFO, CA 94108 OR Burbank CA, 91522 OR Needham, MA 02494)Contract Duration: 6-months Pay Rate: $49/hr on W2 What We Do/ProjectWe are seeking a Generative Creative Specialist to join our GenAI innovation pod and help scale high-volume, performance-driven creative for mobile game user acquisition. This role is primarily hands-on creation, focused on generating short-form video and static ads end-to-end using generative AI tools. In addition to producing assets, you will help develop reusable prompting frameworks and creative approaches that improve speed, consistency, and output over time.You’ll work closely with UA and performance marketing partners to explore hooks and visual concepts that drive results, and collaborate with Creative Services to help scale proven winners.Job Responsibilities / Typical Day in the RoleHands-On GenAI Creative Production• Lead production of text-to-video, image-to-video, and text-to-image tools to rapidly create and iterate on assets for major campaigns• Generate short-form video ads (6–30s) end-to-end (primarily in Runway) and produce static ads/variants for testing• Generate structured variations across hooks, pacing, and visuals• Translate creative briefs and hook ideas into mobile-first concepts optimized for feed placements• Iterate creative based on performance signals such as IPMs, CTR, CPI, and ROASFrameworks & Output Scaling• Maintain organized output management (iteration tracking, file naming/versioning, exports, and handoff-ready packages)• Develop and maintain a library of reusable prompt frameworks (hook styles, visual treatments, camera language, pacing, character/style consistency)• Continuously refine workflows to improve speed, volume, repeatability, and quality• Share learnings and frameworks with the broader GenAI innovation pod through documentation and examples• Participate in creative reviews with a performance-first mindsetEnsure Creative Quality• Curate and refine GenAI outputs to meet quality bars for clarity, readability, and thumb-stop impact• Ensure outputs stay on-brand and align to responsible AI guardrailsYears experience: 3+ years in a creative production role (motion / editing / design / content creation), with 1+ year using GenAI tools in a professional or production setting1+ year of mobile gaming & mobile gaming marketing experience.Must Have Skills / Requirements1) Familiarity and comfortability with Gen AI toolsa. 1+ year; Curiosity around GenAI uses cases and flexibility with which AI tools you are comfortable using.2) Experience building marketing creativesa. 1+ years; Portfolios are a big plus. Experience utilizing GenAI to create marketing materials that will perform well in a UA capacity is a massive bonus.3) Creative production and post-production skillsa. 3+ years; Experience using AfterEffects, CapCut, Photoshop, etc. Ability to edit and manipulate creative inputs to translate to marketing materials. Familiarity with ticketing systems such as Asana or Jira.Nice to Have Skills / Preferred Requirements1) Bonus for mobile UA ad creative (short-form video and statics).2) Mobile gaming experience.3) Passion for other IP.Soft Skills:1) Manages outputs in an organized way, including iteration tracking, naming/versioning, exports, and handoff-ready files2) Mobile Game Experience: background in performance creative / mobile UA ad creation3) Creative technologist mindset with strong visual instincts and comfort experimenting across tools/workflows4) Collaborative, low-ego teammate who thrives in fast-moving, experimental environments5) Passionate about games6) Passionate about Game of Thrones/House of the Dragon.Technology Requirements:1) Hands-on experience creating short-form video and static images using generative AI tools (Runway preferred).2) Advanced prompt engineering: able to build and maintain a library of reusable prompt structures, seeds, and style/model configurations to deliver consistent, on-brand outputs at scale3) Performance-driven mindset: comfortable using CTR, IPM, CPI, and ROAS to guide iteration and generate structured creative variations4) High-volume, fast-iteration work style: enjoys rapid testing, learning loops, and continuous improvement over polish5) Familiarity with multiple GenAI tools beyond Runway (e.g., Sora) and knowing when to use which6) Strong portfolio/reel showcasing mastery and creative integration of Generative AI content into finished campaigns.