Brand Strategy Consultant

Job Title: Brand Strategy Consultant Location: Charlotte, NC Type: Contract Max Pay Rate: $82/hrRole OverviewSeeking a Brand Strategy Consultant to support strategic initiatives during a temporary coverage period.This role requires a highly consultative professional who can uncover business needs, define customer value propositions, and develop positioning, messaging, and naming strategies for products and services.The ideal candidate has strong experience partnering with leadership teams to shape brand strategy and translate complex business needs into clear brand narratives.Key ResponsibilitiesBrand Strategy & PositioningLead development of brand positioning and messaging frameworksDefine customer value propositions for products and servicesConduct discovery sessions to uncover business needs and brand opportunitiesStrategic Brand DevelopmentCreate strategic naming concepts for products and servicesDevelop brand narratives aligned with organizational goalsProvide strategic guidance to stakeholders on brand direction and messagingStakeholder CollaborationPartner with senior leadership and cross-functional teamsTranslate business objectives into clear brand strategiesDeliver presentations and recommendations to executive stakeholdersStrategic ConsultingIdentify opportunities to strengthen brand positioning and market differentiationGuide long-term brand strategy initiativesProvide insights and recommendations based on market and customer analysisRequired Qualifications7+ years of brand strategy, marketing strategy, or business strategy experienceStrong experience developing brand positioning and messaging frameworksExpertise in customer value proposition developmentExperience creating product or service naming strategiesStrong consulting and stakeholder engagement skillsPreferred QualificationsExperience working with large enterprise organizationsBackground in financial services, consulting, or corporate marketing strategyStrong executive presentation and storytelling skills