Web Marketer

Lambda was founded in 2012 by AI engineers who published research at top machine learning conferences. We aim to be the leading AI computing platform, supporting developers throughout the entire AI development lifecycle. At Lambda, we empower AI engineers to easily, securely, and affordably build, test, and deploy AI products at scale. Our offerings include high-performance on-prem GPU hardware and flexible cloud-based GPU solutions. We aim to make access to powerful computation as effortless and ubiquitous as electricity. If you'd like to build the world's best deep learning cloud, join us. Note: This position requires presence in our San Francisco office location 4 days per week. Lambda’s designated work from home day is currently Tuesday. What You’ll Do As a Web Marketer, you will be responsible for developing and executing online marketing strategies to drive qualitative website traffic (KPI: High Value Engagement), generate leads & increase conversions (KPI: sessions-to-contact rate), and create world-class user experiences - across three key domains: a main website, an online shop and a Cloud console (aka dashboard). The ideal candidate will have a strong understanding of digital marketing principles, be proficient in analytics tools & techniques, be a tireless user advocate, and have excellent project management skills. Develop and execute online marketing strategies: Conduct market research and analyze industry trends to identify opportunities for growth Create and implement comprehensive online marketing plans to achieve business objectives Manage and optimize website content/CTAs to improve user experience and conversion rates Coordinate efforts to make the best out of emails, social media, ads, co-marketing activities Search Engine Optimization (SEO): Conduct keyword research and optimize website content to improve search engine rankings Implement technical SEO best practices, including meta tags, header tags, and internal linking Monitor and analyze website performance (e.g., Google Analytics, HubSpot, Heap) Paid Advertising: Inform paid advertising campaigns across Google Ads, social media, and other platforms Collaborate with Demand Gen marketer to create and optimize ad copy, targeting, and bidding Monitor and analyze campaign performance, making data-driven decisions to optimize results Analytics and Reporting: Monitor and analyze website performance Track key performance indicators, including website traffic, engagement, and conversion rates Provide reporting, insights, and enable data-driven decisions (A/B and multivariate testing) Collaboration and Project Management: Collaborate across engineering, sales, product, and design, to ensure alignment and effective execution of marketing strategies You will be supported by a front-end engineer for implementations Manage multiple projects simultaneously, prioritizing tasks and meeting deadlines You Bachelor’s degree in Marketing, Communications, or a related field Experience: 7+ years of experience in web marketing or digital marketing Must-have Skills: Proficiency in Google Analytics, Google Ads, and social media advertising platforms Familiarity with A/B testing and experimentation, with ability to design and execute tests Strong understanding of SEO principles and best practices Excellent project management skills Ability to analyze data and make data-driven decisions Familiarity with CMS and email marketing software Certifications: Google Analytics and Google Ads Nice-to-have Experience with HubSpot Experience with Heap Analytics Salary Range Information Based on market data and other factors, the salary range for this position is $133,000 - $191,000. However, a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description. About Lambda We offer generous cash & equity compensation Investors include Gradient Ventures, Google’s AI-focused venture fund We are experiencing extremely high demand for our systems, with quarter over quarter, year over year profitability Our research papers have been accepted into top machine learning and graphics conferences, including NeurIPS, ICCV, SIGGRAPH, and TOG We have a wildly talented team of 300, and growing fast Health, dental, and vision coverage for you and your dependents Commuter/Work from home stipends for select roles 401k Plan with 2% company match Flexible Paid Time Off Plan that we all actually use A Final Note: You do not need to match all of the listed expectations to apply for this position. We are committed to building a team with a variety of backgrounds, experiences, and skills. Equal Opportunity Employer Lambda is an Equal Opportunity employer. Applicants are considered without regard to race, color, religion, creed, national origin, age, sex, gender, marital status, sexual orientation and identity, genetic information, veteran status, citizenship, or any other factors prohibited by local, state, or federal law.