Senior AEO/SEO Web Manager
Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.Envision yourself at Barracuda Barracuda Networks, Inc. is looking for a sharp, systems-minded specialist to work hands-on across AEO/GEO/SEO initiatives for Barracuda.com. In this role, you will drive measurable visibility, citations, and demand across both LLM-driven and traditional search experiences. You will be responsible for translating the rapidly changing generative search landscape into clear, actionable steps and directly executing optimizations within the CMS (AEM).You will partner cross-functionally to improve owned assets so that search and generative engines can effectively understand, select, rank, and cite our content. Additionally, you will track and report on performance, identifying opportunities and continuously refining strategy based on results. We are open to considering candidates from other parts of the US, but the Eastern Standard time zone is preferredWhat You’ll Be Working OnDrive the AEO/GEO/SEO strategy for Barracuda.com, auditing, prioritizing, and editing owned assets across product, solutions, glossary, comparison, and other high-value pagesDevelop GEO/SEO optimization plans and deliver reporting and insights that clearly explain what changed, what worked, and what’s nextIdentify cross-channel opportunities (content, PR, brand, paid) to strengthen generative and SEO visibilityImprove internal workflows, templates, and QA standards to scale optimization effortsInterpret performance, build stakeholder buy-in, and help define strategy in an evolving GEO landscapeStrategy and CommunicationExplain how LLMs work (retrieval, ranking/selection behaviors, grounding/citations, reasoning limits) in a clear, non-jargony way to drive team alignment and recommendationsSet and defend strategic direction: what to build, what to fix, what to measure, and why, with clear linkage to SEO/GEO KPIsOperate as a trusted advisor by leading conversations, aligning stakeholders, and communicating wins and risksInfluence & Execution Using Owned AssetsImprove visibility of product, solution, and key site pages to close buyer journey gaps (use-case clarity, objections, proof, comparisons, FAQs, supporting entities)Recommend and collaborate on structured data, taxonomy, internal linking, and content architecture to strengthen entity associations and retrieval-ready coverageMeasurement, Learning, and AdaptationTrack performance across SEO/GEO metrics (visibility, citation/carry-through, prompt coverage, conversion contribution) and translate into next actionsMonitor changes in Claude/ChatGPT behavior, AI Mode, and model updates, and adapt recommendations quicklyWhat You Bring To The RoleStrong understanding of modern search & LLM ecosystems: including how “answers” get formed and when citations appearSolid technical SEO fundamentals: crawling/indexation, internal linking, structured data, canonicalsStrong proficiency using AI tools: ChatGPT, Profound, and agentic environments to accelerate research, mapping, and content systems while maintaining quality controlSEO tool mastery: SEMrush, GA4, ScreamingFrog, Adobe Target, PowerBi and Search Console for topical research, clustering and reportingDemonstrated experience influencing outcomes through owned content/IA optimization3-4 years of experience in prior SEO roles at a senior level. Able to demonstrate GEO skills with concrete examplesWhat You’ll Get From UsA team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.Equity, in the form of non-qualifying options High-quality health benefitsRetirement Plan with employer matchCareer-growth opportunitiesFlexible Time Off and Paid Time Off benefitsVolunteer opportunities JD: 27 - 0192