Senior Brand & Marketing Manager

Confidential SearchRole OverviewWe are seeking a Senior Brand & Marketing Manager to take ownership of brand expression, narrative, and campaign delivery for an ultra-luxury real estate and lifestyle platform.This is a brand-first role, not a channel-first or performance marketing position. The focus is on taste, consistency, and long-term brand equity, ensuring every touchpoint — visual, verbal, digital, and experiential — feels intentional, elevated, and world-class.You will work closely with senior leadership in a founder-led environment, translating vision into clear brand execution while managing agencies and partners to a very high standard.Key ResponsibilitiesBrand OwnershipOwn the brand narrative, tone of voice, and visual directionAct as the brand guardian across all internal and external touchpointsEnsure consistency across digital, physical, and experiential brand expressionCampaign Strategy & StorytellingDevelop brand-led campaigns rather than calendar-driven contentEnsure storytelling is refined, emotionally intelligent, and aligned with luxury positioningMarketing & Go-To-MarketOversee brand and marketing strategy across digital, social, PR alignment, and partnershipsBalance commercial objectives with long-term brand integritySupport launches, announcements, and high-visibility momentsContent & Social OversightDirect content strategy and creative output across platformsEnsure social presence is editorial, intentional, and elevatedGuide execution without chasing trends that dilute brand equityPartnerships & Cultural AlignmentIdentify and manage brand-aligned partnerships across hospitality, wellness, fashion, culture, and lifestyleEnsure collaborations enhance credibility and positioningAgency & Stakeholder ManagementBrief and manage creative, digital, PR, and production agenciesHold partners accountable to brand standards, timelines, and output qualityServe as the central point of alignment across stakeholdersAI & Modern MarketingUse AI tools thoughtfully to support ideation, planning, and efficiencyStay current with emerging tools while maintaining brand disciplineWhat We’re Looking For8–12 years’ experience in brand-led marketing rolesProven ownership of brand positioning and campaign storytellingBackground in luxury, premium consumer brands, hospitality, real estate, fashion, or lifestyleStrong taste level and understanding of restraint and nuanceComfortable operating in founder-adjacent environmentsExperienced managing agencies and cross-functional teamsAI-literate and future-focused, without being trend-drivenWhat This Role Is NotNot a performance marketing roleNot a social media manager roleThis role owns brand and marketing direction, not channel execution. #J-18808-Ljbffr