Digital Account Executive - Rapid City

Job Description Position OverviewMichels Communications Corporation is seeking a driven, results-oriented Account Executive to grow both our digital and print marketing divisions.This role is focused on helping businesses generate high-quality leads, increase visibility, and drive measurable revenue through integrated marketing solutions—not just traffic or impressions.You will work directly with business owners and decision-makers to develop and implement strategic campaigns that combine intent-driven digital marketing with high-impact print exposure.Solutions include:Google SearchGoogle Local Service Ads (LSA)Google Performance Max (PMax)Display & RetargetingStreaming TV (Hulu & OTT platforms)Paid Social (Meta platforms)Print Advertising across Michels publicationsThe ideal candidate understands how to align brand awareness (print) with lead generation (digital), and is comfortable guiding clients toward strategies that produce real business outcomes.Key ResponsibilitiesBusiness DevelopmentIdentify and pursue new marketing partnerships across both print and digitalProspect and build relationships with local and regional businessesSchedule and lead meetings with business owners and decision-makersPresent integrated marketing strategies focused on awareness, lead generation, and ROIMarketing Strategy ConsultationUnderstand client business models, goals, and customer valueDevelop customized strategies using a mix of:High-intent digital platforms (Google Search, LSA, PMax)Retargeting and paid social campaignsStreaming/OTT platforms like HuluPrint publications for brand awareness and market positioningEducate clients on the relationship between brand awareness and lead generationAlign budget, targeting, messaging, and media mix with business goalsAccount ManagementBuild and maintain long-term client relationshipsAct as the primary point of contact for both print and digital clientsEnsure campaigns are aligned with strategy and performance expectationsProvide ongoing communication, insights, and recommendationsCampaign CoordinationCollaborate with internal digital strategists, designers, and editorial teamsEnsure landing pages, creative, and messaging align across all channelsHelp guide optimization based on performance data (GA4, conversion tracking, etc.)Communicate updates, adjustments, and results to clientsSales Planning & Goal AchievementMeet or exceed monthly and annual revenue targets across print and digitalMaintain an active pipeline of prospects and opportunitiesTrack activity, proposals, and closed business within CRMConsistently follow up and move opportunities forwardCommunity & Market PresenceRepresent Michels Communications in the Rapid City, SD business communityAttend networking events and industry functionsBuild relationships that lead to long-term partnershipsQualificationsRequired:2–5+ years of experience in sales, marketing, or business developmentStrong communication and relationship-building skillsAbility to confidently present strategies and close businessSelf-motivated with a results-driven mindsetAbility to manage multiple clients and opportunities simultaneouslyPreferred:Experience in digital marketing, media sales, or advertisingFamiliarity with Google Ads, paid social, or print mediaUnderstanding of conversion tracking, lead generation, and ROIExisting relationships within the local business communityKey SkillsDigital and print sales expertiseStrategic thinking and marketing consultationUnderstanding of paid media platforms (Google, Meta, OTT)Brand awareness vs. lead generation strategyPipeline and CRM managementNegotiation and closingTime management and organizationCommunication and presentation skillsPersonal AttributesThe ideal candidate is:Competitive and performance-drivenEntrepreneurial and self-motivatedComfortable advising business owners on marketing strategyFocused on outcomes, not activityOrganized and accountableDriven to continuously improve and learnCompensation & OpportunityThis role offers a competitive compensation structure, including:Base salary + commissionStrong earning potential tied to performance across print and digital revenueOpportunity to grow within a rapidly expanding media and marketing companyAbout Michels Communications CorporationMichels Communications Corporation is a Rapid City, SD-based media and marketing company specializing in integrated advertising solutions across both print and digital platforms.We partner with businesses to deliver conversion-focused marketing strategies—leveraging Google, social media, streaming TV, and high-impact print publications—to drive real, measurable growth.Our approach is simple:More qualified leads. Stronger brand presence. Better results.#hc230409