Director, Lead Engagement Strategy

This is a full-time, hybrid position based in the Fort Lauderdale, Florida areaAt MASA, we protect what matters most—by giving members peace of mind through trusted emergency medical transportation coverage. As we grow, we’re reimagining how we engage with our leads and members—and that’s where you come in. We’re looking for a strategic, data-savvy marketer who knows how to turn engagement journeys into business results. If you’re energized by lifecycle marketing, cross-channel strategy, and collaborating across teams to deliver measurable impact, this role is for you.About UsMASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.comWhat You Will DoAs MASA’s Lead Engagement Strategy Director, you’ll design and optimize the full engagement ecosystem—owning how we communicate with leads and members at every stage of their journey. Your mission: increase conversion, boost retention, and maximize the lifetime value of every touchpoint.You’ll lead the strategy and execution of automated marketing journeys across email, SMS, IVR, landing pages, and more—primarily using HubSpot. You’ll build and refine communications that power our seminar, ecommerce, and inside sales channels, while also launching new initiatives like referral programs, webinars, and upgrade campaigns.You’ll partner with cross-functional teams—Tech, Legal, Field Sales, Product, and external agencies—to build compliant, high-performing campaigns. You’ll oversee key marketing assets, from seminar presentations to retention journeys, and continuously test and optimize based on results.What You Bring8+ years of experience in marketing, with 5+ years in engagement/lifecycle marketing or marketing communicationsProven ability to build and optimize data-driven journeys across multiple channelsExperience using HubSpot (or similar platforms like Marketo or Salesforce Marketing Cloud) to manage complex workflows and segmentationA strong eye for performance—skilled in reporting, A/B testing, and using data to drive decisionsExcellent project management skills and comfort managing multiple initiatives at onceExperience working cross-functionally with teams like Sales, Tech, Legal, and CreativeStrong written communication and asset development skills (presentations, guides, collateral)Knowledge of referral programs, retention strategies, or membership-based business models is a plusBachelor’s degree in Marketing, Communications, or related fieldWhy We Think You'll Love This OpportunityYou’ll be joining a team that’s mission-driven and metrics-minded. At MASA, your work won’t just move numbers—it will help protect lives and support families across the country. You’ll have the autonomy to lead big, visible initiatives, the chance to mentor and collaborate, and the opportunity to shape how we engage with millions of potential and existing members.If you’re excited to turn ideas into outcomes—and build journeys that matter—you’ll find purpose and momentum here.What We Will Provide YouCompetitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don’t."An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.