Influencer Strategist

About UsThere’s a reason HUNTER is recognized as a PRWeek Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350+ strong and counting.OverviewHUNTER is looking for an Influencer Strategist. The Influencer Strategist assists in developing social media influencer strategies and campaigns for client brands that grow the brands’ awareness, social media presence and overall engagement with consumers, as well as providing strategic insight to clients/colleagues and mentoring team members.ResponsibilitiesManage the day-to-day elements of influencer campaigns for clientsBuild and maintain positive relationships with influencers and talent contacts on behalf of the agency and clientsDevelop and execute multiple influencer campaigns at a time; develop timelines, manage deadlinesAdhere to brand-aligned diversity & inclusion tenetsIdentifying brand-right influencers based on campaign objectives and desired outcomesDraft, review and oversee legal contracts for influencersMaintain budget for paid influencer campaignsManage unexpected pivots or changes to campaigns; Identify negative content/risky content generated by partners; take action to minimize impact to the client or branCraft influencer content briefs that reflect current trends and reflect brand messaging prioritiesReview influencer content, providing edits for client approval and working with influencers to incorporate feedback. Monitor and analyze program results to provide valuable insights and optimizations; compile thorough and accurate reportsIdentify real-time engagement opportunities with influencers discovered via social listening; develop proactive pitch for clients to act upon opportunitiesDelegate appropriate responsibilities to Social Media Coordinators and Influencer Specialists. Supervise junior staff. Develop social media influencer plans for clientsIdentify and develop influencer programs for brands by targeting and working with the appropriate talent for the client/brandApply strategic/creative thinking skills to gain insight and devise influencer strategyDetermine quantitative and qualitative goals and benchmarks to measure the success of influencer programsDemonstrate proper writing, editing, presentation and interpersonal communication skills, particularly when it comes to client communications (emails, memos, presentations, excel documents), but also with agency communicationsDetermine the need for support staff assistance for projects/program elements and manage support staff during executionServe as a client contactParticipate in client calls, meetings, presentations and client brainstorms; attend client eventsAccommodate and anticipate client needs; make appropriate recommendations to clients via emails, memos, presentations and phone callsRespond to requests for information from clients in a timely and professional mannerShare relevant articles/trends with clients, along with ways to implement/impact their businessAbility to:Understand of the social media and influencer landscapeIdentify the nuances of influencer content performance on established and emerging social platformsUnderstand the clients’ business and relevant industry trends, and use the information to develop strategic influencer opportunitiesUnderstand the earned media landscape; work closely with PR partners to identify opportunities when influencers can amplify earned programsManage multiple projects for multiple clients in diverse industriesTravel to client and event locations; meet with clients at their office locations/headquartersParticipate in agency brainstorm sessions for client programsStay current with developments in social media, influencer trends, technology updates and top news stories in the clients’ and brands’ spacesShow integrity, attention to detail and good judgment when working with colleagues and clientsDeal constructively with client and personnel situationsActively participate in agency “All-Hands” digital meetings, committees or departments as designated/askedParticipate in agency projects and eventsAssist in compilation of awards presentationsConduct research for new business and business renewal opportunitiesQualifications B.A. in Marketing, Public Relations or the like Three (3) to four (4) years of experience managing social influencer campaigns for brands and developing influencer content plans and strategies Proficiency in Microsoft Office (Word, Excel, PowerPoint). Strong Excel proficiency a must Proficiency with social media or influencer management tools (e.g. CreatorIQ, Sprinklr) and social listening/analytics platforms (e.g. NetBase)CompensationIn order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $85,000-105,000 annually, and may be eligible for overtime pay. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:a hybrid work model;a “work from anywhere in the US” policy (up to four weeks a year);a year-round staff training and development curriculum; anda staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/ ) Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.Founded in 1989, HUNTER has grown into one of the most respected marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:Food + BeverageWine + SpiritsHealth + BeautyFashion + LifestyleHomeTravel + HospitalityFinancial ServicesTech See us in action here: https://hunterpr.com