Senior Analyst, Marketing Analytics

Major League Baseball is seeking a Senior Analyst, Marketing Analytics based in its New York City headquarters. This role will support MLB’s growing marketing analytics and attribution capabilities across the League and Clubs, with a primary focus on Marketing Mix Modeling (MMM), campaign analytics, audience measurement, and broader marketing performance reporting. The position will help scale adoption of marketing measurement capabilities, support strategic decision-making, and improve how marketing effectiveness is measured across the organization. The ideal candidate will possess strong analytical and communication skills, experience working across marketing analytics and performance measurement workflows, and the ability to thrive in a fast-paced, collaborative environment.ResponsibilitiesSupport the continued scaling and operationalization of MLB’s Marketing Mix Modeling (MMM) capabilities across Clubs and League stakeholdersSupport broader marketing measurement initiatives spanning attribution, campaign analytics, audience analytics, and performance reportingHelp drive forward-looking attribution and measurement initiatives aimed at better understanding fan engagement, campaign effectiveness, and marketing performance trendsHelp support scenario planning, optimization, and testing initiatives across marketing channels and campaignsSupport survey design and measurement initiatives, including control/exposed studies aimed at evaluating marketing effectiveness and campaign impactContribute to the ongoing evolution of marketing analytics workflows, tooling, and reporting infrastructurePartner cross-functionally on measurement strategy, tagging, tracking, and operational initiativesCreate presentations, reporting, and data visualizations that translate complex data into clear, actionable insights and recommendations for stakeholdersEffectively build relationships and collaborate with team members from Clubs and the League Office on projects and initiativesQualifications & Skills3+ years of experience in marketing analytics, media analytics, attribution, or related analytical and measurement-focused functionsDeep understanding of Marketing Mix Modeling (MMM) concepts, workflows, and applicationsExperience working across campaign measurement, attribution, audience analytics, and marketing performance reportingFamiliarity with paid media ecosystems, digital marketing workflows, and broader MarTech infrastructureStrong SQL and data analysis skills, with the ability to work across large and complex datasetsExperience working with analytics platforms such as Adobe preferredUnderstanding of tagging, tracking, and marketing measurement methodologies preferredStrong quantitative and qualitative analytical abilitiesExcellent written and verbal communication skillsFamiliarity with baseball and macro trends within the sports and entertainment industrySalary Range: $85,000 - $115,000 (Base Salary + Bonus)As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.Top MLB Perks & BenefitsCompetitive Benefits PackageCompany 401K ContributionPaid Time Off and HolidaysPaid Parental LeaveAccess to Free Tickets to Baseball Games & MLB.TVDiscounts at MLB Store | MLBShop.comEmployee Assistance Programs (EAP)Onsite/Online Training & Development ProgramsTuition ReimbursementDisability Benefits (short term and long term)Life and Accidental Death InsurancePet InsuranceWhy MLB?Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.California Residents: Please see our California Recruitment Privacy Policy for more details.Colorado Residents: Colorado based applicants may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email us at accommodations@mlb.com. Requests received for non-disability related issues, such as following up on an application, will not receive a response.Are you ready to Step Up to the Plate? Apply below!