Senior Programmatic Specialist

Open position in all Coegi office locations including Kansas City, MO, Columbia, MO, St. Louis MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from homeVisa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorshipThe Programmatic Specialist is responsible for the implementation, management and optimization of campaigns at Coegi. In this role, this person executes effective and innovative Programmatic (display, video, mobile and native) campaigns. The Programmatic Specialist is responsible for developing monthly reporting for clients, as well as developing best practices for Programmatic campaign management, in conjunction with management.Essential Duties And Responsibilities (Other Duties May Be Assigned)Work in Programmatic platforms to setup and manage media campaigns to ensure success across the lifetime of Client media campaignMonitors pacing and performance of Client's media campaign across all Programmatic platformsActively participates in training across multiple platformsAnalyze and report campaign performance for Client's media campaigns (some client facing interaction)Review the status and performance of campaigns with internal client account team members and client as neededProvides Programmatic bidding expertise and research for internal client account team members as well as Client Strategist on new business effortsParticipates in the development of client presentations, in conjunction with Client Services and StrategyPromote the external marketing of Coegi by developing timely blogs, white papers and case studiesQualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.At least one year of experience, preferably within an agency environment, with day-to-day digital campaign management, programmatic bidding and social advertising experience.Must be a self-starter that takes personal responsibility for education in relevant digital marketingMust have experience with Google Marketing Platform or DV360Must have familiarity and experience with trafficking 3rd party creative tags, implementing tracking pixels and tag management solutions like Google Tag ManagerMust have familiarity and experience with both direct-response and brand marketingMust be able to multi-task, be detail oriented, organized and analytical Exceptional verbal and written communication skillsSuperior skills with computers, specifically Excel and/or other software to leverage statistical analysisAbility to problem solve and think creatively to overcome obstaclesAble to work within a team environment while handling multiple projects with deadlinesEducationBachelor's degree; concentration in marketing, statistics, business or advertising preferred, or equivalent professional experienceTotal Perks PackageThe chance to be a part of a growing company and the next success storyAmazing opportunities for career developmentRecognition programsEmployee referral bonusHybrid work schedule; 3 days in the office, 2 days working from homeFun and collaborative work environmentCasual dress codeInsurance Coverage (medical, dental, vision, life, and disability)401(k) retirement plan, with employer 4% matchWork/life benefits, including mental health and wellbeing supportFlexible Time Off PolicyPaid holidays, including agency soft closing Christmas Eve-New Year's DayPaid leave options, including sick leave, medical leave for self and family, and parental leaveCalifornia Residents - Please review our Privacy Notice here.