Domo BI Analyst at DTC E-commerce Brand (Remote, US-based)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.About Our ClientsOur client is a fast-growing DTC e-commerce company focused on scaling performance marketing through data-driven decision-making. They operate across multiple paid media channels and are building a best-in-class data stack to support aggressive growth. They are looking for a Domo BI Analyst to own the marketing analytics layer and deliver insights that directly impact revenue and efficiency.ResponsibilitiesBuild and maintain the "single source of truth" for marketing performance across Meta, Google, TikTok, and other channelsTrack and analyze core KPIs including ROAS, MER, CAC, LTV, AOV, retention, and cohort performanceConduct deep-dive analyses to answer critical business questions (e.g., creative performance, channel efficiency, customer quality)Partner with marketing and media buying teams to improve attribution visibility and decision-makingUse Domo (Magic ETL, Beast Mode, SQL) to clean, transform, and model data from Shopify, Klaviyo, and AWS data sourcesDesign and build executive-grade dashboards that are intuitive, actionable, and mobile-friendlyDevelop calculated fields and business logic for e-commerce metrics (e.g., contribution margin, blended CAC, MER)Ensure data accuracy, consistency, and reliability across all reporting layersAct as the bridge between data engineering and business teams, translating requirements into scalable reporting solutionsDefine requirements for new data pipelines and integrations with engineering partnersEnable stakeholders by training teams on Domo usage, alerts, and self-serve analytics capabilitiesRequirements3+ years experience in BI, Data Analytics, or Marketing Analytics, ideally in DTC or e-commerceStrong understanding of digital marketing metrics (CAC, LTV, ROAS, MER, CTR, conversion rate)Hands-on experience with paid media data (Meta Ads, Google Ads, TikTok Ads)Proficiency in Domo (Magic ETL, Beast Mode, dashboarding); certification is a plusStrong SQL skills (joins, window functions, data transformation)Experience working with Shopify, Klaviyo, and/or data warehouses (Snowflake, BigQuery, Redshift)Proven ability to turn data into actionable insights that influence business decisionsStrong communication skills with the ability to work cross-functionallyBenefitsCompetitive USD salaryFully remote work environmentOpportunity to work with a high-growth DTC brandExposure to advanced marketing analytics and data systemsCollaborative, fast-paced, and performance-driven team culture