Women's Streetwear E-Commerce Growth & Lifecycle Marketing Lead (Founding Team, Flexible Part-Time)

About Double StandardDouble Standard is a NYC-based footwear brand that's giving the modern woman the functional yet fashionable, all-day footwear she's been needing. We hit $1M in our first year in 2024, acquiring customers like Paris Hilton, Julia Fox, and Megan Thee Stallion thanks to our agile, limited drop model that involves feedback from customers, new technologies, and predictive data to ensure we only drop what our customers truly want.You'll be a growth-hacker and implementation partner to strategies you develop with the cofounder, a creative director and business leader who is equally passionate about innovating shoe designs, creative content, and tech-powered internal systems. Your key objective is to help profitably grow our channels (Meta, Google, Shop), allocate spend efficiently, test new channels (Pinterest, Tiktok), create and monitor the full customer funnel to optimize CRO, optimize our retention marketing to comprise 2x its current % of revenue, and co-create a streamlined creative process with the founder and our content team that allows us to deliver on all channels PLUS organic efficiently.What You'll OwnThis is a growth marketing meets generalist role for someone who has a co-founder mentality.Klaviyo end-to-end: flows, segmentation, data hygiene, performance, experience flows, segmentation, key marketing messages, growing this channel 2x in the next 6 monthsPaid Ads: Assist the founder in overseeing and implementing paid ads campaigns, restructuring and reallocating budgetsAnalytics: Build tools for clearer marketing attribution, faster returns processing, project management - whatever is needed.Website CRO: Track website performance and implement CRO strategies - think A/B testing landing pages, restructuring offers, improving product discovery, and moreWork with our developer to implement strategies on Shopify customizations, app integrations, and automationsCreative project management - ensuring new launches and promotional materials are ready right when neededContent design templates - you can direct messaging, offers, AND can provide leadership to our marketing team on brand guidelines and strong fashion aestheticsCreative operations - work with the founder to build and deploy tools to automate creative workflows and streamline our launch calendarsWho You Are You've played a key role driving growth for a DTC e-commerce brand and you know how all the pieces connect. You can look at a dashboard and feel when something is wrong. You know the difference between a creative problem and a targeting problem.4+ years of experience and proven results driving growth via Klaviyo, Meta, and GoogleYou're fluent in how each paid ads channel differs from another and the delicate nuances that can make or break an ad campaign.You're technical enough to get in and implement — not just flag issues and hand them off. You're comfortable in Shopify, you're not intimidated by APIs, and you're genuinely excited about what AI can do for a small, fast-moving team.You like being inside a company that's building something real, where your fingerprints are on everything and the work actually matters.LEAN, agile approach - You know when to build an MVP vs. a sophisticated, customized toolScrappy, bootstrapped mentality mentality - we have 1 full time employee (the founder) and several freelancers. You're willing to be truly hands-on in exchange for ownership5+ years managing consumer e-commerce, Shopify operationsStrong understanding of funnel UX - you can get in and design landing pages, PDPs and checkout funnels yourself at the visual caliber of a contemporary fashion brandNice to HaveYou've shipped several digital products before, managed developers, know how to hire a skilled one, and understand code.Avid experimenter in AI who's eager to build with Claude, Zapier, etc.You've built sophisticated project management tools on platforms like Clickup that integrate with Slack, Google Workspace, etc.What We're Not Looking ForPeople who come from scale and want to import it. Agencies. Anyone who leads with "at my last company we had a whole team for that." People who can identify problems but can't implement solutions. People who don't think branding is is valuable.Compensation20-25 hours/week monthly retainer for the first 6 months + the opportunity for a real founding leadership role + equity with a one-year vesting cliff. We're serious about this being a long-term role and sharing the rewards.To Apply**** Please do not apply via Linkedin ****Email sarah@doublestandard.nyc with:1 or more Shopify growth achievements for a brand relevant to Double Standard (industry, growth stage) you're most proud of — what it was, the problem it solved, and what you'd do differently.A short list of the growth channels you've managed, budget sizes (relevant is better than big), KPIs you've optimized, and the results it created for the company.Your future aspirations — where you want to be in 3 years and what kind of work gets you there.Why you're interested in Double Standard specifically.