Marketing & Digital Media Manager

Company DescriptionGringo’s Mexican Kitchen is a family of full-service Mexican restaurants located in the greater Houston area. Our sister concept, Jimmy Changas, opened in 2011 and shares the same passion for Tex-Mex. Both brands serve the highest quality Mexican food and offer a full bar, open daily for lunch and dinner. We also own and operate three fast-casual concepts located in La Porte; Burger Libre, The Lunch Box & Bullritos. We are committed to providing superior quality products combined with excellent value. For more information, please visit www.texmexinstitute.com. Role DescriptionThis is a full-time, on-site role located in La Porte, TX. We are looking for a creative, strategic, and results-driven Marketing & Digital Media Manager to help lead and execute marketing initiatives for our Tex-Mex restaurant group. This role combines the big-picture planning of a Marketing Manager with the hands-on execution of a Digital/Social Media Coordinator. The ideal candidate will be equally comfortable developing marketing strategies as they are creating engaging digital & social content, ensuring our brand voice is consistent across all channels while driving traffic, engagement, and sales. This position will report directly to the Vice President of Marketing. **This is an in-office position located in La Porte, TX. Marketing ManagementAssist in developing and overseeing of marketing campaigns that support restaurant openings, promotions, seasonal menus, and brand initiatives.Assist with managing advertising, partnerships, and sponsorship opportunities while ensuring alignment with brand strategy and budget.Track, analyze, and report on campaign performance, ROI, and key marketing metrics.Assist the Graphic Designer in coordinating with 3rd party vendor(s) and internal teams to deliver creative assets and promotional materials.Assist with maintaining and updating marketing calendars to ensure the timely execution of campaigns.Support local store marketing efforts, including events, community involvement, and cross-promotional partnerships.Manage the email blast calendar and content that includes creating tasks, providing previews & subject lines, and email content. Lead and manage marketing initiatives with direction from VP of Marketing for fast casual concepts, Burger Libre & The Lunch Box. Assist with new store openings, including pre- & post-opening plans. Digital & Social Media MarketingCreate, curate, and publish engaging content (photo, video, copy) across social channels utilizing our social scheduling platform.Develop and manage a social media calendar aligned with promotions, campaigns, and brand storytelling.Monitor and respond to follower comments, messages, and reviews, fostering community engagement and guest loyalty.Capture in-store experiences, menu items, team culture, and community initiatives while in-restaurant. Run paid social media campaigns and digital ads, optimizing for reach, engagement, and conversions that align with promotions. Track analytics and social insights to guide strategy and growth.Assist the Graphic Designer with marketing materials when needed. Perform a social media audit within the first 30 days; assess where improvements can be made, and develop a strategy to present and ultimately execute social media plan. Requirements & QualificationsBachelor’s degree in Marketing, Communications, or related field (preferred).3–5 years of experience in marketing, social media management, or related role—preferably in hospitality and/or restaurants.Must be able to work in a MAC & Google environment. Strong project management and organizational skills with the ability to juggle multiple deadlines.Excellent written and verbal communication skills with a flair for creative storytelling.Strong understanding of social media platforms, trends, and content creation.Proficiency in Adobe Creative Suite: Photoshop, InDesign, Lightroom.Efficient in video editing (Adobe Premiere Pro, Cap Cut, etc.) for creating reels/training videos. Knowledge of digital advertising platforms (Meta Business Suite, Google Ads, etc.).A passion for food, hospitality, and engaging with local communities.BONUS: Ability to use a DSLR camera for videography (reels & training).