Hotel Director of Sales Marketing

Job Description Company OverviewThe Holiday Inn & Suites Denver Tech Center is a full-service hotel located in the Denver Tech Center business district in Centennial, Colorado. As part of the globally recognized IHG (InterContinental Hotels Group) family of brands, the hotel is committed to delivering dependable service, comfortable accommodations, and a welcoming experience for both business and leisure travelers.Job SummaryThe Director of Sales is responsible for leading the hotel's overall sales strategy and driving revenue growth across all market segments. This role oversees the development of new business opportunities, the management of existing client relationships, and the execution of strategic sales initiatives designed to maximize RevPAR, occupancy, and total hotel revenue.The Director of Sales manages the sales team and collaborates closely with hotel leadership, revenue management, and operations to ensure alignment between sales efforts, marketing initiatives, and guest service delivery. This position plays a key role in building strong community relationships while positioning the hotel competitively within the market.Equal Employment OpportunityHoliday Inn & Suites DTC. is committed to providing equal employment opportunities to all team members and applicants. Employment decisions are made without regard to race, religion, sex, pregnancy, national origin, ancestry, age, marital status, sexual orientation, veteran status, disability, or any other legally protected status. Reasonable accommodations will be provided for qualified individuals with disabilities.Work EnvironmentPrimarily office-based within the hotel environment.Regular interaction with hotel guests, clients, community partners, and hotel leadership.Occasional local travel for sales calls/visits, networking events, and site visits.Must be available to work a flexible schedule, including evenings, weekends, and holidays as business demands require.Must be able to frequently assist in banquet set up and breakdown consisting of and up to lifting of 30 poundsRequired Experience, Education, and SkillsBachelor's degree in Hospitality Management, Business Administration, Marketing, or related field preferred. Equivalent industry experience may be considered.4+ years of hotel sales experience, with leadership or supervisory responsibilities.Strong understanding of hotel sales strategies, revenue management principles, and market segmentation.Proven ability to develop new business, grow market share, and maintain long-term client relationships.Experience managing sales teams including hiring, training, coaching, and performance evaluations.Excellent communication and presentation skills for interacting with clients, leadership, and team members.Proficiency in CRM systems, sales reporting tools, and Microsoft Office Suite.Strong analytical skills with experience reviewing STR reports, market share data, and sales performance metrics.Ability to manage multiple priorities while maintaining a high level of organization and professionalism.Essential Functions and ResponsibilitiesLead and supervise the hotel sales team, including recruitment, training, coaching, and performance management.Identify and qualify prospective leads while implementing strategic sales initiatives to drive group, corporate, and transient business.Develop and maintain relationships with corporate accounts, group organizers, and local business partners.Collaborate with franchise revenue management to optimize rate strategy, inventory control, and market positioning.Monitor market trends, competitive activity, and STR market share performance to identify opportunities for revenue growth.Execute and manage hotel and franchise marketing initiatives within established budgetary guidelines.Oversee advertising strategies and ensure alignment with the hotel's overall marketing and brand standards.Represent the hotel at industry events, networking functions, and civic meetings to build community partnerships and generate new business.Coordinate group bookings, meetings, and conventions to ensure successful planning and execution.Work closely with operations, front office, and food & beverage teams to ensure seamless service delivery for group and corporate clients.Assist the General Manager in developing and maintaining the hotel's annual sales and marketing plan, revenue goals, and departmental budget.Monitor sales performance against revenue goals and take proactive measures to ensure targets are achieved.Conduct weekly sales meetings, review account production, and analyze key performance metrics such as sales call activity and market share performance.Maintain accurate account records and sales activity within the hotel's CRM and reporting systems.Benefits:Dental insuranceEmployee discountHealth insurancePaid time offVision insurance