Director, Health Systems Marketing

Overview The Director, Health Systems Marketing is responsible for developing marketing strategies for integrated health systems (IDNs / IPNs) and delivering marketing resources and programs to drive differentiated engagement with Care Delivery Executives (e.g., C/D-suite leaders across clinical, operational, and population health within health systems).Key ResponsibilitiesStrategy developmentLead the development and refresh of Alnylam’s U.S. health systems marketing strategy in partnership with Strategic Accounts Leads, Market Access, Brand Marketing, and other cross-functional stakeholders, grounded in market research insights & quantitative landscape data & analyticsLead segmentation & prioritization of IDN/IPNs and organized customers to help inform health systems marketing strategy and field executionMarketing tactics design & executionDesign and execute health systems marketing campaigns, including tactics and contents such as value propositions and messages tailored to Care Delivery Executives to further education on Alnylam’s therapies and disease areasSupport planning and implementation of peer-to-peer programs, conferences, and other programsCollaborate with legal, regulatory, and compliance to ensure compliant development and execution of marketing initiativesEnsure effective agency management and resource allocationEnterprise Strategic InitiativesActively participate and support Alnylam’s enterprise (TTR and Rare) strategic initiatives as a subject matter experts on U.S. health systems strategy and marketingQualificationsBachelor’s degree required in healthcare or business or related field; Advanced degree (MBA, MS or similar) preferred10-12+ years of biopharma commercial experience with 3-5+ years in health systems / account-based marketing; rare disease marketing experience is preferredTrack record of developing and implementing account-based marketing tactics and resources through open collaboration with cross-functional stakeholdersDeep understanding of U.S. health system environmentsStrong acumen in U.S. healthcare compliance guidelines, laws, and practicesKey CompetenciesAbility to set strategic vision, develop and rapidly action on robust plansThoughtful and agile identification and resolution of problems in a fast-paced, dynamic environmentStrategic thinking and structured problem solvingAbility to work collaboratively across expertise areas and functionsProven ability to work under pressure, prioritizing work with the ability to consistently achieve measurable impactExecutive presence with strong communications and presentation skillsHigh proficiency in Microsoft Office (Excel, Word, and PowerPoint, etc.)Location: HQ / Hybrid; Flexibility to co-locate at Alnylam HQ at least 2+ days a week on average and travel to key conferences and internal meetings