SOCIAL MEDIA STRATEGIST (FREELANCE OR PROJECT BASED)

HIRING: SOCIAL MEDIA STRATEGIST (FREELANCE OR PROJECT BASED)USA Applicants Only We’re looking for a social media strategist to help reposition and scale a growing premium hair brand into a national level brand.This is NOT a content creation role. This is NOT a social media manager role.We need someone who understands:How to break audience loops on InstagramHow content gets pushed beyond regional reachShort form video strategy Reels, TikTokAudience behavior and engagement signalsHow to reposition a brand from service based to culture and product brandAbout the brand:Pretty Mafia is a premium hair brand focused on real ethically sourced hair for women who value quality confidence and presence. It is more than hair it is about transformation energy and a certain type of woman who knows she is that girl. The brand blends street to luxury aesthetics with a strong sense of culture identity and sisterhood.What I need from you:Audit of current content and reach limitations30 day content and growth strategyReel structure and hook strategyContent pillars aligned with national audience growthStrategy for increasing out of state engagementClear explanation of what is blocking reach and how to fix itBudget:$300 to $800 for initial strategy project audit and roadmap. Potential ongoing work if results and alignment are strongYou are a fit if you:Have worked with beauty fashion or lifestyle brands OR understand them deeplyCan explain WHY content spreads not just how to postThink in systems not trendsUnderstand audience psychology and algorithm behaviorCan show past strategy work or resultsYou are NOT a fit if you:Only create content calendarsFocus mainly on aesthetics or branding visualsCannot explain reach distribution or audience expansionRely on generic social media adviceTo apply:Send your portfolio and proof of results real growth reach or performance metricsSerious applicants only. This is a strategy role not a posting job.