Sr. Manager, PPC Marketing

Senior Operator And Senior Leader Of Certus's Ppc FunctionThis is the senior operator and senior leader of Certus's PPC function. You own performance across a multi-brand, multi-vertical portfolio, and you lead a team of six PPC managers across three levels of seniority. The Director of Digital Marketing sets the vision and the where-next; you make sure the function actually gets there, with coherence, accountability, and craft. The scope is meaningful. You'll oversee paid search across roughly 100 domains, five verticals, and $26M in annual spend, with that figure expected to grow. Several of those verticals operate in regulated industries, which shapes everything from claim language to landing page strategy. The decisions you make compound.This role asks for range. You operate at the strategy table, you lead and develop people, and when the team's capacity is genuinely constrained, you step in and execute at the platform level alongside them. You are the connective tissue between vision and execution, and between your team's day-to-day reality and leadership's strategic intent.You are fully accountable for the performance of the PPC function:Profit, revenue, ROAS, and pacing across all verticals and brandsBudget allocation and forecasting at the vertical levelChannel innovation: new campaign types, platform features, AI-enabled testing, automationVertical-specific playbooks built in partnership with Product, PMM, SEO, Social, CRM, and AnalyticsQA, governance, and measurement integrity that protect spend and brand standardsExecutive reporting that ties PPC results to business outcomes, not just channel metricsYou bring real expertise across the full PPC stack: account architecture, bidding strategy, audience design, creative testing, attribution, cross-channel integration, and platform-level mechanics on Google Ads, Microsoft Ads, and adjacent platforms. You can articulate a campaign-level vision, and you can also open the platform and work in it directly. You think in systems. You see how PPC interacts with SEO, paid social, lifecycle, and product, and you actively shape that integration rather than waiting for it to be assigned.Data agility is part of the craft here. The team works in Python regularly to pull, shape, and analyze data at the speed the business needs. We don't expect every candidate to walk in fluent on day one. We have an internal Confluence-based training path the whole team has been through, and what used to take roughly a year of self-teaching now takes about two weeks. What we do expect is the appetite and the aptitude to build that capability quickly. Data agility is foundational to how this team operates and how we stay ahead of the work.You lead six PPC managers spanning three levels. Your job is to develop strategic thinkers, not just task-doers.You coach as much as you manage. Each direct report should be visibly developing under you. You calibrate challenge and support to the level in front of you.Career growth is part of the deliverable. You know each person's aspirations and you actively help build the path forward.Culture is part of the deliverable. The team's tone, sense of ownership, and pride in the work all reflect your leadership.Operational familiarity matters. You know the routines, platforms, dashboards, recurring meetings, reporting cadences, and process details that keep this team moving. That familiarity is what lets you support people well and notice early when something needs attention.The function works best when alignment cascades cleanly from organization, to Director, to you, to your managers, to their ICs. Helping hold that coherence is a core part of your job.You notice when things begin to drift and address it before it growsYou translate strategic intent into role clarity, priorities, and operating rhythms your team can act onYou bring the same discipline cross-functionally, so PPC's part of any shared project lands cleanlyYou raise gaps early (resourcing, tooling, alignment) so the Director can clear the blocker or escalate itYou bring structure where there's ambiguity. Operating standards, testing frameworks, communication norms, and handoff protocols all improve under your leadership.Job RequirementsQualifications7+ years in digital marketing, with at least 3 years leading PPC teamsDemonstrated ownership of multi-brand, multi-vertical portfolios at meaningful scaleExperience marketing to B2B audiences, ideally alongside B2CComfort operating in regulated industries, where compliance shapes what's possible at the campaign and creative levelDeep platform expertise across Google Ads, Microsoft Ads, and cross-channel attributionStrong analytical foundation: Excel and Sheets fluency required; Python proficiency expected (we'll get you there quickly if you're not already), Looker Studio or Power BI a plusTrack record of building and developing PPC managers, not just specialistsWorking knowledge of SEO, lifecycle, and paid social sufficient to integrate PPC into the broader mixProven project management and operational disciplineWhat Success Looks Like:Success in this role means turning strategy into consistent, scalable performancewhile building a team that can sustain and grow it.In your first 90 days:You understand each vertical's performance drivers and constraintsYou've established trust, clear priorities, and strong operating rhythmsYou've identified and begun addressing key gaps in performance and alignmentWithin 6 months:Performance is stable and improving across revenue, ROAS, and pacingClear vertical strategies and testing frameworks are in placeYour team is operating with greater consistency, ownership, and rigorWithin 12 months:The PPC function runs as a high-performing, scalable systemForecasting, budgeting, and reporting are accurate and tied to business outcomesInnovation and cross-functional alignment are embedded in how the team operatesYour team is stronger, more autonomous, and actively developingSuccess ultimately looks like a function that runs with clarity, accountability, and momentumand a team that's growing alongside itThis is a fully remote position, but candidates must live in the East Coast time zone and be able to work without sponsorship. We have a starting base pay that will be between $125,000 - $135,000 per year and will also be eligible for up to a 10% annual performance bonus.EEO Statement: Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.