Media Planner
What We Do/ProjectThe Media Department is primarily responsible for the development and maintenance of advertising budgets and the purchase of media for all domestic theatrical filmed releases. In developing these plans, the department deals directly with advertising agencies and all broadcast media, digital media and digital video, national print, radio, outdoor and Experiential media. The department also works in partnership with International media and Home Entertainment teams to ensure continuity of planning through the entire lifecycle of a film.The Sr. Media Analyst assists in the development of media campaigns and prepares and monitors budgets for all films. The Sr. Media Analyst may also perform special assignments and related tasks as needed.Job Responsibilities / Typical Day in the Role• Assist Global Media Managers in supervising the execution of media plans• Monitors media expenditures and updates all budgets on a weekly basis• Provides Finance Department with weekly spending updates• Evaluates and provides direction and updates to Agency as well as internal departments on key media plans/recommendations, including but not limited to Out-of Home, Cable, Spanish Language, Canada, Digital & Radio media as needed• Assists with the execution of creative materials, including partnering with Agency and Creative/Digital departments to communicate deadlines & specs and ensure flawless creative delivery & media launches for our campaigns• Assists with creating and maintaining campaign presentations for management and filmmakers• Assists with ongoing competitive research and special film projects and explores areas for development• Helps brainstorm and develop innovative stunts to support film releases• Attends internal department meetings to provide relevant updates and represent the media team’s efforts as necessary• Provides weekly updates to internal WB departments regarding media deadlines and flighting detailsMust Have Skills / Requirements1) Detail Orienteda. Used to working in a fast-paced environment. Has experience in the entertainment industry.2) Previous work experience with Marketing Agency or Entertainment Studio3) Experience building Decksa. Expertise in Power Point.Nice to Have Skills / Preferred Requirements1) Integrated media planning (Linear/Digital Media) experience is a plusSoft Skills:1) Excellent organizational and analytical skills required2) Strong oral and written communication skills required3) Must be able to analyze and compare assorted types of media advertising4) Ability to think strategically and innovate in established and new mediums5) Must be able to develop, monitor and manage budgets and expenditures6) Must have the ability to communicate effectively and tactfully with persons on all levels7) Must be detail oriented while working under time constraints in a fast-paced environment8) Must be able to work independently and effectively problem solve9) Must be able to juggle multiple projects, stay organized, and prioritize deadlines10) Must be able to work flexible hours, including overtime, when necessaryTechnology Requirements:1) Must be proficient in Microsoft Excel, Word, PowerPoint, & Outlook programsEducation / Certifications1) Bachelor’s degree required; emphasis in Marketing, Communications, Advertising, Public Relations, or a related field strongly preferred