Director, PR

Our StoryAt Madewell, we believe that great style starts with great design. Since 2006, we’ve been creating premium denim and foundational wardrobe pieces for men and women that balance quality, authenticity, and versatility. From iconic jeans perfected by denim experts to the essential tee, the most versatile shoe, and the timeless leather bag—if it’s Madewell, it’s made well.Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.Madewell | Director, Public RelationsThe Director of Public Relations will lead the development and execution of Madewell’s PR, partnerships, and VIP events strategy, driving earned media, cultural relevance, and external brand positioning across fashion, lifestyle, and business press.This role will shape and execute high-impact brand moments through partnerships, events, and storytelling opportunities that strengthen brand awareness and position Madewell as a leader in fashion and retail among both consumers and industry peers. This individual will also help create partnerships and content opportunities that drive engagement with existing audiences while expanding the brand’s cultural relevance and reach.The Director of Public Relations will also lead ongoing media relations and external communications, driving consistent, high-quality coverage while supporting key business initiatives, product launches, campaigns, and brand moments through thoughtful strategy and execution.This leader should bring both operational rigor and a creative, forward-thinking mindset to the role. They should have a strong understanding of culture, a clear point of view, and a proven ability to bring fresh ideas and opportunities to the table. Success in this role will be measured by consistent earned media results, as well as the development and execution of standout brand moments that create meaningful impact for the brand.They will partner cross-functionally to amplify key initiatives externally and ensure all public-facing communications align with broader brand and business objectives.Key ResponsibilitiesDevelop and execute seasonal and annual PR strategies aligned with brand and business priorities, driving earned media visibility, cultural relevance, and external brand positioningLead communications execution for product all launches, campaigns, collaborations, store openings, partnerships, and key business initiativesBring a strong creative point of view and deep understanding of culture, media, and consumer behavior to identify opportunities that will cut through with both industry and customers, work collaboratively with team members across the business to infuse ideas across business. Concept and execute high-impact brand moments, partnerships, events, and storytelling opportunities that generate conversation, engagement, and meaningful visibility for the brandIdentify culturally relevant talent, influencer, partner, and media opportunities that amplify brand storytelling and expand reachBuild and maintain strong relationships across fashion, lifestyle, retail, and business media, as well as key industry and cultural stakeholdersLead all media outreach - with support of agences - including pitching,, securing impactful coverage that supports brand awareness, credibility, and relevanceDevelop press materials including releases, messaging documents, briefing materials, and media kits, ensuring consistency across all public-facing communicationsMonitor industry, consumer, and cultural trends to inform strategy and proactively identify emerging opportunities for the brandOversee VIP strategy and event execution tied to key launches, partnerships, and ongoing brand visibility. Lead communications and VIP agency relationships, establishing clear priorities and ensuring strong execution against brand and business objectivesPartner cross-functionally with Integrated Marketing, Creative, Merchandising, Ecommerce, and Leadership teams to ensure activations and communications align with broader brand objectives and are fully integrated across channelsProvide communications counsel and strategic support for executive visibility opportunities and external-facing brand initiativesDrive thoughtful, detail-oriented execution across every launch and activation, ensuring all brand moments are delivered at a high creative and operational standardQualifications10+ years of public relations experience, preferably within fashion, retail, or lifestyle brandsProven track record of developing and executing impactful PR strategies that drive earned media visibility and brand relevanceStrong understanding of culture, trends, and the evolving media landscape, with the ability to identify opportunities that create meaningful brand impactExperience developing high-visibility partnerships, events, and brand moments that generate conversation and engagementDeep relationships across fashion, lifestyle, retail, and business mediaStrong experience managing external PR agencies and talent relationshipsStrategic thinker with strong creative instincts and a forward-thinking mindsetExceptional written, verbal, and presentation communication skillsHighly organized with strong project management and executional capabilitiesAbility to influence and collaborate cross-functionally in a fast-paced environmentPassion for storytelling, brand building, and creating culturally relevant work that moves the brand forwardWe welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.Benefits + PerksHealth & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more. Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell). Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months. Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program. Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge. Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.Salary Range: $136,000.00 - $175,500.00At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.