Lifecycle Marketer, Enterprise

Lovable Marketing RoleYou'll own and operate demand-gen nurture flows for net-new prospects, lifecycle programs for customers (upsell/expansion), partnerships and ad-hoc one-off sends, increasingly driven by AI-enabled is a high-impact, hands-on role shaping how B2B users experience Lovable every day.Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products, fast.We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we're just getting started.We're a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and want to fundamentally reshape how products grow.What We're Looking For8+ years of experience in B2B lifecycle / CRM marketing, growth, or a related discipline3+ years of deep, hands-on expertise with tools such as HubSpotProven experience with email deliverability, list hygiene, and sender reputationStrong analytical instincts and comfort using data to drive prioritization and decision-makingExperience building adaptive, evolving lifecycle systems, not just static journeysHands-on experience applying AI and automation to:Content creationPersonalizationSegmentationDecisioning logicComfort operating in ambiguity and designing systems that improve over timeExcellent content craftWhat You'll DoOperate lifecycle marketing across activation, engagement, upsell retention and expansion for enterprise prospects & customersExecute ad-hoc and one-off lifecycle sends (product launches, experiments, GTM moments)Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide:Who to messageWhen to messageWhere to message (email, push, emerging CRM channels)What content to send based on behavior and contextApply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpotBuild experimentation frameworks that measure true incremental impact and avoid over-attributionPartner closely with Data, GTM, and Product teams to ensure lifecycle messaging feels native, timely, and valuableEnsure every piece of lifecycle marketing we send is positively adding to our brandWhat Success Looks LikeWe measure lift vs goal metrics from lifecycle marketing you're operatingUsers experience Lovable's lifecycle messaging as remarkably relevant, well-timed, and valuable - not noisy or genericAbout Your ApplicationPlease submit your application in English. It's our company language, so you'll be speaking lots of it if you join.We treat all candidates equally - if you're interested, please apply through our careers portal.