SEO & AEO Strategist

Who We Are: ChoiceLocal is a top-performing franchise marketing agency founded in 2014 to help franchisees, franchisors, and independent verticals reap the benefits of a full suite of digital marketing services without paying the exorbitant costs typically associated with Fortune 500-level marketing strategy, results, and customer service.We offer proven strategies for franchise growth and back it all up with The ChoiceLocal Guarantee. We believe in giving back to the community through our mission to Help Others while empowering our teammates to grow personally and professionally.We live by our Core Values and are incredibly proud of the culture we have built over the past 10+ years. We have created a true family among our team by living our values every day:Integrity in All ThingsAmazing Customer ServiceEveryone a LeaderCandor with GoodwillFamilyGivingRole Summary: The SEO & AEO Strategist will own and drive SEO and AEO strategy for an assigned portfolio of client partners, connecting organic search performance to business outcomes and contributing to long-term client retention and growth at ChoiceLocal.This role bridges execution and strategy — developing proactive growth recommendations, aligning SEO and AI search visibility efforts, and collaborating cross-functionally to ensure optimization work delivers meaningful results for client partners.Key Outcomes (What Success Looks Like)The SEO & AEO Strategist will be successful when the following outcomes are consistently achieved:Client partners experience consistent improvement in organic traffic, rankings, and qualified lead generation.SEO and AEO strategies are proactively developed and clearly aligned to each client partner's business goals.Performance trends are analyzed and translated into actionable recommendations.Content, technical, and local SEO strategies are balanced with AI search visibility initiatives.Strategic recommendations are communicated clearly and confidently to client partners and internal stakeholders.Cross-functional collaboration with account, content, and paid media teams ensures alignment and execution quality.Client partner satisfaction and retention metrics reflect the value of strategic SEO guidance.Emerging opportunities in generative search and answer engine visibility are identified and incorporated into strategy.Core Responsibilities:SEO & AEO Strategy OwnershipDevelop and own the SEO and AEO strategy for an assigned portfolio of client partner accounts.Build proactive organic growth strategies aligned to client business goalsDevelop keyword, intent, and entity-based strategies that span content, technical, and local SEOBalance traditional SEO with AI answer engine and generative search visibility strategiesIdentify and prioritize high-impact optimization opportunities across accountsPerformance Analysis & RecommendationsAnalyze performance data and translate findings into strategic direction.Monitor and interpret organic traffic, rankings, lead generation, and visibility trendsIdentify performance risks and opportunities earlyDevelop and present data-driven recommendations to improve resultsAlign optimization priorities with conversion and business outcome goalsContent & AI Visibility StrategyGuide content direction and AI search visibility optimization across assigned accounts.Develop content strategies aligned to search intent and AI summarization behaviorIdentify opportunities for featured snippets, People Also Ask, and AI answer engine visibilityCollaborate with content teams on topic development, optimization, and AI-readinessLeverage AI tools to enhance research, strategy, and content refinementClient Partner CommunicationServe as a strategic voice for SEO and AEO performance with client partners and internal stakeholders.Present SEO strategy, performance updates, and recommendations clearly and confidentlyTranslate complex SEO concepts into business-relevant languageParticipate in client strategy calls and reviews as neededCollaborate with Account teams to align SEO efforts with broader partner goalsCross-Functional CollaborationWork across teams to ensure SEO strategy is integrated into broader marketing efforts.Collaborate with Specialists to ensure accurate and timely executionPartner with Managers and Account teams to prioritize and align strategyShare insights and recommendations that improve team-wide execution qualityCompetencies Required for SuccessTechnical CompetenciesAdvanced keyword research and intent mappingOn-page and technical SEO strategyEntity-based and structured data optimizationLocal SEO and multi-location strategyAI search and answer engine optimization (AEO)SEO performance analysis and reportingContent strategy aligned to search and AI visibilityGoogle Analytics (GA4), Google Search Console, and rank tracking platformsCMS platforms, HTML, and CSS fundamentalsProfessional CompetenciesStrategic Thinking — Connects SEO performance to client business goals and develops recommendations that drive meaningful outcomes.Analytical Judgment — Interprets complex data sets and translates findings into clear, actionable priorities.Communication & Presentation — Communicates strategy and performance clearly to both internal teams and client partners.Client-Centric Focus — Maintains a strong focus on delivering measurable value and building long-term partner trust.Proactive Initiative — Identifies opportunities and risks ahead of time and acts without waiting to be directed.Culture ExpectationsTeammates in this role are expected to uphold the core values and cultural standards of ChoiceLocal.Integrity in All Things — Execute work with honesty, accountability, and professionalism.Amazing Customer Service — Maintain a client-first mindset focused on improving performance and delivering value.Everyone a Leader — Take ownership of assigned work, proactively identify improvements, and contribute to team outcomes.Candor with Goodwill — Communicate openly and constructively with teammates and stakeholders.Family — Support teammates, share knowledge, and contribute to a collaborative work environment.Giving — Demonstrate a commitment to helping others succeed through collaboration, mentorship, and continuous improvement.Required ExperienceBachelor's degree in Marketing, Digital Media, Business, Analytics, or related field preferred3–5 years of SEO experience in an agency or multi-account environmentDemonstrated ability to develop and execute strategies that improve organic performanceExperience presenting SEO strategy and performance to clients or stakeholdersFamiliarity with AI search trends, generative search, and answer engine optimizationProficiency with GA4, Google Search Console, SEO tools, and rank tracking platforms