Creative Director, Experiential & Digital

About the CompanyOur client is an established, independent creative agency headquartered in New York City. With more than three decades of expertise, they partner with complex organizations across financial services, higher education, professional services, and technology — industries where trust, long-term relationships, and the quality of ideas define success. Their work spans brand strategy, digital platforms, and integrated experience design. The agency is known for rigorous, human-centered creative work and a culture built on craft, collaboration, and intellectual curiosity.About the RoleThe Creative Director, Experience Design exists to close the gap between brand idea and lived experience, ensuring that what is defined in strategy comes alive across websites, customer journeys, content systems, and interactions. Reporting to the Chief Creative Officer, this person will define the creative north star for each engagement and hold creative integrity from concept through launch. The role requires digital fluency and strong brand instincts. The primary strength must be creative leadership and conceptual thinking, not UX execution.Key ResponsibilitiesLead conceptual development across brand, web, and customer experience programs, establishing a clear creative direction for each engagementTranslate brand platforms into experiential, visual, and narrative systems that scale across digital touchpoints and channelsShape tone, mood, interaction feel, and experience personality; define the emotional arc of user journeys and digital interactionsDirect motion language — transitions, reveals, and micro-interactions — that bring brand ideas to life in the digital environmentReview and shape wireframes and prototypes for narrative alignment, creative coherence, and experiential integrityPartner with the UX/UI Lead, who owns IA, flows, and interface structure, to ensure ideas scale without losing creative intentCollaborate with writers on messaging, narrative, and tone of voice across all deliverablesPresent and sell creative vision to senior decision-makers and clients with confidence, clarity, and a strong point of viewMaintain creative fidelity through design-to-development handoff, including QA for experiential and brand integrityMentor designers, elevate creative standards, and contribute to a culture defined by craft, rigor, and cross-disciplinary collaborationQualifications8 to 15+ years in brand, digital, or integrated creative roles with a portfolio demonstrating conceptual excellence and experience design thinkingDemonstrated ability to direct the emotional flow of user journeys and shape interaction and motion language across digital programsComfortable reviewing Figma files, prototypes, and digital layouts; able to provide meaningful, specific creative feedback on interface and interaction patternsStrong understanding of responsive behavior, component systems, and buildability — and where to push for creative ambition over conventionExperience leading brand systems and digital experiences end-to-end, from strategic concept through launch and QAClear communicator with senior client presence and strong presentation and storytelling skillsCollaborative leader who can work fluidly across UX, content, strategy, and engineering without losing creative authorityCommitment to accessibility, simplicity, and user clarity as core creative principles, not afterthoughts