Media Manager

Company DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.Job DescriptionThe Media Manager position partners with assigned brand teams to set paid media strategies, determine advertising channels and establish media spending by channel. The Media Manager will work across all areas of the organization to communicate media strategies, plans, and results for both consumer and professional media. Working with our media agencies of record, you will develop and execute strategic media plans for a set of brands/indications. The Media Manager should have experience in uses of traditional and digital media channels, as you will be expected to conceive, plan and execute winning, innovative media solutions across various products consistent with each brands business strategies.Specifically, you will be responsible for the development and execution of all media activities under your assigned brands/indications and identifying target audience and ideal channels to reach our target. Duties include working with our media agencies to identify and recommend media outlets that fit the target audience, implementing the schedule via the agencies, disseminating media flowcharts, and managing media billing and finance process.You will provide POVs and white papers and make presentations to the Marketing teams as well as to cross-functional teams.This is a hybrid position and requires the ability to commute to our Mettawa, IL office at least 3 days per week.ResponsibilitiesMedia Strategies and PlanningEnsure all media strategies ladder up to and deliver on the brand business goals and objectivesEnsure media strategies are strong and push brands toward resultsEnsure each plan has innovation, test & learn componentsPush the envelope for ways to bring creativity and innovation to the media plansWork with the media agency to translate media strategies into tacticsConsistently demonstrate offline and online subject matter expertise and ability to change course easilyMedia Buying and Buy StewardshipEnsure media agency teams come with great ideas, strong executions, efficiencies and effective measurement to meet brand business objectivesManage and implement approved media plan ensuring flawless execution and all deadlines are metReview vendor consideration set with the agenciesBrand/Agency Management and CollaborationDevelop and maintain effective day-to-day relationships with Marketing teams and our agencies of recordThorough understanding of brands/indications business and important facetsCoach, mentor, motivate agency personnelCollaborate with internal cross-functional partners on shared business goals and projectsMedia AdministrationEnsure internal and agency teams are adhering to planning process, policies & proceduresEnsure all Media budgets are met and constantly monitoredEnsure all weekly/monthly/quarterly reporting is received and shared internally in a timely fashionParticipate in media agency feedback surveys as well as performance review meetingsReview business documents and ensure accuracyIndustry KnowledgeThorough understanding of industry trends, audience trends, promotional resources, competitive landscapeAttend industry trade shows to keep current on marketplace knowledgeCompetitive Tracking and AnalysisTracking/monitoring media activity, including competitive analysisDisseminate competitive reporting to brand teams and data analytics groupsQualificationsCollege degree with 5-8 years of Paid Media experience working across several aspects of media (TV/offline, digital, programmatic, social, etc.)Prior media agency experience is a must.Experience with media in the Pharma industry is a plus.Must be able to determine brands media goals, strategies, tactics and provide recommendations to internal stakeholdersExperience with digital activation platforms and data providers, in addition to offline and strategy experience, is preferredAbility to manage multiple projects and vendors simultaneously with high attention to detail and adherence to departmental processAbility to multi-task and oversee several media plans, vendors, and internal constituents while managing deadlines and coordinating across groupsExtremely organized and proactive with the ability to collaborate in a fast-paced team environmentConstant learner who keeps up on trends and anything new in the marketplaceMust be able to negotiate with vendors, agenciesAdditional InformationApplicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.This job is eligible to participate in our short-term incentiveprograms.This job is eligible to participate in our long-term incentiveprogramsNote: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.htmlUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.html