Senior Web & Marketing Analysis Manager (Cleveland)

OverviewThis position will be hybrid out of our Cleveland, OH office (Monday through Thursday on site, Fridays work from home).At this time, AmTrust is unable to accommodate candidates in temporary visa status such as OPT, F1-OPT, STEM-OPT, EAD, H1-B, etc.AmTrust Financial Services is seeking a Senior Marketing & Web Analyst to help build and scale a modern web analytics function. This role will focus on measuring and improving digital experiences across marketing and self-service journeys, helping business leaders make smarter, data-informed decisions that improve customer experience, increase digital adoption, and reduce operational friction. This is a highly visible role that combines hands-on analytics work with strategic problem solving. You'll partner closely with marketing, product, UX, operations, claims, and technology teams to identify opportunities, uncover insights, and influence action. The ideal candidate is curious, technically savvy, business-minded, and comfortable operating in an evolving environment where they can help shape processes, standards, and measurement strategies from the ground up.The expected salary range for this role is $120,000 - 140,000.Please note that the salary information shown above is a general guideline only. Salaries are based upon a wide range of factors considered in making the compensation decision, including, but not limited to, candidate skills, experience, education and training, the scope and responsibilities of the role, as well as market and business considerations.ResponsibilitiesAnalyze customer journeys across web and self-service experiences to identify friction points, drop-off trends, and optimization opportunitiesDevelop dashboards, scorecards, and recurring reporting for marketing and digital performance KPIsPartner with stakeholders to define success metrics and measurement frameworks for customer experiences and campaignsUse web analytics tools to evaluate user behavior, conversion funnels, engagement trends, and digital adoptionSupport marketing attribution and campaign performance analysis across channels including email, paid media, SEO, and moreCollaborate with UX, product, and development teams to ensure analytics tracking requirements are properly implementedPerform tagging audits and validate event tracking within GTM and GA4 environmentsTranslate complex data into actionable insights and executive-ready recommendationsIdentify opportunities to improve self-service utilization and reduce reliance on call center or manual support channelsAssist in developing analytics standards, governance, and documentation as the analytics function maturesSupport experimentation and test-and-learn initiatives by measuring outcomes and communicating resultsQualificationsRequired4+ years of experience in digital analytics, marketing analytics, web analytics, or related analytical rolesStrong experience with Google Analytics and Google Tag Manager or equivalent toolsExperience analyzing digital funnels, customer journeys, and website/app performanceExperience with SQL and/or Python for analysisProficiency with data visualization and reporting tools such as Looker Studio, Power BI, Tableau, or similarStrong analytical and problem-solving skills with the ability to synthesize large data sets into clear business insightsExperience partnering cross-functionally with marketing, product, UX, and technology teamsExcellent communication and presentation skillsAbility to manage multiple priorities in a fast-paced environmentPreferredExperience in insurance, financial services, fintech, or other regulated industriesFamiliarity with Contentsquare, Glassbox, Hotjar, or other behavioral analytics toolsUnderstanding of marketing measurement and attribution modelsExperience working with call center, operational, or customer service metricsExperience supporting experimentation or A/B testing programs