Marketing and Call Center Analyst

#14732Dallas, Texas, USAFull-Time/Part-TimeFull-timeJob DescriptionWe are seeking a detail-oriented Marketing & Call Center Data Operations Analyst to develop reporting and insights on patient acquisition and experience, while ensuring accurate provider and practice information across key healthcare and local discovery platforms such as Zocdoc, Google Business Profiles, Yelp, and Healthgrades.Reporting to the Director of Performance Marketing & Analytics, this role partners with Marketing, IT, Call Center, and other teams to build scalable reporting, improve data quality, and support process automation. With approximately 50% of appointment volume driven by Marketing and the Call Center, this position plays a critical role in identifying growth opportunities, supporting patient access, and improving marketing performance across a growing multi-location organization.This role has dual reporting responsibilities to Performance Marketing & Analytics and the Call Center.Analytics & ReportingPartner with stakeholders to identify and prioritize core reporting areasCollect and document report requirements, including KPIs and definitions, time-series data points, and core decisions that will be derived from reportingDesign and prototype, review and revise reports based on stakeholder feedbackDetermine report scale and implementation: i.e. enterprise reporting vs monthly excel sheetWork with Director of Performance Marketing and Analytics and IT to document and develop data requirements needed to support reportingTest and validate report drafts and prototypesComplete final review and sign off with stakeholdersListings and healthcare platform analytics & reportingDevelop dashboards and reports to track:Listing accuracy and completenessUpdate timelines and operational performanceTrends in bookings, calls, and patient acquisitionListings & Profile Management:Own end-to-end management of provider and practice listings across platforms such as Zocdoc, Google Business Profiles (GBP), Yelp, and HealthgradesMaintain accurate and up-to-date information including provider details, specialties, insurance participation, hours, and booking linksManage onboarding and offboarding of providers across all platformsData Quality & IntegrityMaintain a centralized dataset of providers and practice informationPerform regular audits to identify missing, duplicate, or inconsistent listingsEnsure data consistency across internal systems and external platformsIdentify opportunities to obtain and integrate data from platforms, and work with Director of Performance Marketing and Analytics to ensure successful integrationProcess Automation & OptimizationDesign and implement scalable workflows to automate listing updates and validation processesBuild and maintain bulk upload templates and data pipelinesIdentify opportunities to reduce manual effort and improve turnaround timePartner with external vendors managing listings (e.g., Google Business Profile partners, Yext)Validate the quality and accuracy of vendor-delivered updatesCross-Functional CollaborationCollaborate with Marketing, IT, and Operations teams to ensure alignment across systems and strategiesSupport broader marketing initiatives by ensuring high-quality data foundationsRequirements2+ years of experience in Marketing Analytics, Marketing Operations, Data Operations, or a related field, and a Bachelor’s degree in Analytics, Business Administration, Finance, Economics, or a related discipline.Advanced proficiency in Microsoft Excel (pivot tables, lookups, data manipulation, and charting)Report and dashboard design skills, with emphasis on providing clear, actionable insights and visualizationFamiliarity with data visualizations tools (e.g., Power BI, Looker, Tableau) to create reports and dashboardsStrong attention to detail and ability to manage large datasets with high accuracyAnalytical mindset with the ability to identify trends, inconsistencies, and opportunitiesPreferred SkillsBasic familiarity with SQL and/or data queryingFamiliarity with Python or workflow automation toolsExperience managing or working with structured data across external platforms (e.g., marketplaces, directories, CRM systems, or digital marketing platforms)Experience using AI platforms for basic analytical tasks