Digital Marketing Specialist

ApplyDescriptionTitle: Digital Marketing SpecialistDepartment: MarketingCalling All Foodies!Company IntroductionAt Salata, our concept is and will always be simple; your salad is what you make it. As a built-to-order salad kitchen with more than 50 fresh toppings, five salad bases, a dozen house-made, gluten-free dressings, our guests can fully customize their salads and wraps exactly how they want with no restrictions. There are many other salad concepts like ours out there, but when you walk into a Salata we want our guests to feel like they can do, be, and create anything they want—because they can.We believe that when our human growth reflects the growth of our salad ingredients, we can all thrive together – as unique individuals and as one healthy community. Since our humble beginnings in 2005, our people have been the key ingredient that has driven us forward from one restaurant in the downtown Houston tunnels, to more than 90 corporate-owned and franchise locations across Texas, Georgia, Southern California, Louisiana and Charlotte, NC. With plans to open in multiple new markets including Arkansas, this salad kitchen is poised for growth and to push forward with our goal to share fresh, healthy food with all communities. We need enthusiastic, positive thinkers and self-starters to help us reach that goal.RequirementsAbout the RoleReporting to the Digital Marketing Manager, The Digital Marketing Specialist plays a crucial role in driving our digital marketing efforts to the next level. This position is ideal for a strategic thinker and proactive professional who excels in a dynamic environment, loves to build from the ground up, and can work independently. This role is responsible for creating, implementing, and optimizing comprehensive digital marketing campaigns that drive brand awareness, engagement, and revenue growth.Benefits & Perks!Free saladsFlexible work scheduleCompetitive PayMedical, Dental, Vision401(k)401(k) MatchingPaid Time OffHoliday PayGrowth OpportunitiesDigital Marketing Specialist Core ResponsibilitiesThe Digital Marketing Specialist at Salata plays a crucial role in developing, executing, and optimizing online marketing strategies to enhance our brand presence and engage customers.Key ResponsibilitiesTypical activities include, but are not limited to:Campaign Development: Create and implement digital marketing campaigns across various channels, including social media, email, SEO, PPC, and content marketing.Content Creation: Develop engaging content for the Salata website, blogs, social media, and email campaigns to attract and retain customers.Data Analysis: Analyze performance metrics using tools like Google Analytics to assess campaign effectiveness and make data-driven decisions.SEO Optimization: Conduct keyword research and implement SEO best practices to improve organic search rankings.Email Marketing: Design and execute email marketing campaigns, segmenting audiences to maximize engagement and retention.Collaboration: Work closely with cross-functional teams, including brand, field, and loyalty to align marketing efforts with business goals.Budget Management: Assist in managing the digital marketing budget and optimizing spend across various channels.Vendor Management: Oversee relationships with external vendors, ensuring effective execution of marketing initiatives and alignment with brand goals.PR Management: Manage public relations efforts, including crafting press releases and coordinating media outreach to enhance brand visibilityQualifications & Skills2+ years of experience in digital marketing or a related role.4-year degreeKnowledge of SEO, SEM, Email Marketing and Paytronix a plusExperience in restaurant or Franchising Must have a driver’s licenseMust have a clear MVR reportOne week of restaurant training is required at a Salata location.Physical DemandsFunction in a fast-paced, restaurant, office environmentSit for an extended period of timeHand/Finger dexterityOccasionally lift 50 lbs. or moreWork EnvironmentThis job operates out of the Home Office in Houston and remotely from home office.Position Type/Expected Hours of WorkThis is a full-time exempt position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5 p.m. Occasionally, this position may work on weekends.Travel: 10%-20%Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected based on assigned territory.Home Office Location16720 Park RowHouston, TX 77084Salata Holdings, LLC is an Equal Opportunity EmployerSalata participates in the federal government's E-Verify program. All applicants applying must be authorized to work in the United States