Web Analytics Lead

DescriptionKforce has a client that is seeking a Web Analytics Lead in San Francisco, CA.Responsibilities:* Partner with Product and UX teams to define success metrics for new features and digital experiences* Design, evaluate, and interpret website experiments across the customer journey* Recommend appropriate measurement approaches when randomized A/B testing is not possible* Identify customer friction and prioritize opportunities across homepage, search, product pages, cart, checkout, and other digital experiences* Quantify the impact of product investments and support roadmap prioritization* Apply advanced experimentation, incrementality, and causal measurement methodologies to evaluate business impact* Use approaches such as matched control groups, quasi-experimental design, difference-in-differences, synthetic controls, cohort analysis, time-series intervention analysis, and driver decomposition where appropriate* Develop measurement frameworks for initiatives where traditional test-and-control methods are not feasible* Separate correlation from causation and clearly communicate analytical limitations and confidence levels* Determine the most appropriate methodology based on the business question rather than defaulting to standard reporting* Analyze raw clickstream and event-level data using SQL to uncover customer behavior patterns and business opportunities* Reconstruct and evaluate customer journeys across sessions, devices, channels, and digital experiences* Identify behavioral signals associated with conversion, retention, engagement, and customer value* Evaluate the impact of pricing, promotions, merchandising, assortment, inventory availability, and product experience on customer behavior and business outcomes* Diagnose revenue and conversion changes across product categories, customer segments, devices, channels, and journey stagesRequirements* 7+ years of experience in Product Analytics, Ecommerce Analytics, Decision Science, Advanced Analytics, or a related field* Strong retail ecommerce experience and a deep understanding of digital customer journeys* Advanced SQL skills with experience analyzing large-scale clickstream or event-level datasets* Experience designing, evaluating, and interpreting website experiments* Experience with Adobe Analytics, Customer Journey Analytics, or a comparable digital analytics platform* Experience translating complex analysis into clear business recommendations* Strong understanding of statistical analysis, experimentation, incrementality, and causal measurement* Strong communication, stakeholder management, and executive presentation skills* Ability to independently frame ambiguous business questions and develop rigorous analytical approachesPreferred Skills:* Experience with Python or R for analysis* Experience with Snowflake, Databricks, BigQuery, or similar analytical data platforms* Familiarity with advanced measurement methodologies such as synthetic controls, matched markets, difference-in-differences, propensity-based matching, or time-series intervention analysis* Experience with retail merchandising, pricing, promotions, assortment, inventory, or margin analytics* Experience working with large-scale customer journey and clickstream datasets* Experience supporting personalization, recommendations, search, or digital product optimization* Familiarity with variance-reduction methods and advanced experimentation techniquesJob TypeContractCompensation60 - $79