Paid Media Specialist

Develops and implements data-driven, targeted marketing materials and plans to publicize and promote University activities, services, products, and events. Creates and administers effective marketing campaigns; manages social media and email campaigns. Establishes new funding and revenue sources.Office of the SVC and ProvostPitt EDGE, the University of Pittsburgh’s Center for Excellence in Digital Education, is dedicated to advancing the University’s strategic vision for online, hybrid, and continuing education. Established within the Office of the Provost, Pitt EDGE supports the planning, development, implementation, and evaluation of digital learning programs across Pitt’s 16 schools, providing centralized services such as market analysis, academic planning, recruitment, instructional design, technology integration, and quality assurance. The center collaborates closely with academic units to expand access to high-quality education for diverse learner populations and to ensure cohesive, effective online and hybrid learning experiences. The EDGE Enrollment Management team is a dynamic, data-driven unit dedicated to growing Pitt's portfolio of workforce-aligned online, master's and professional programs. We integrate creative storytelling, digital strategy and enrollment best practices to connect prospective students with transformative educational opportunities that advance their careers.Essential FunctionsThe Paid Media Strategist will drive Pitt EDGE's enrollment pipeline through strategic campaign planning, optimization, and budget management across digital advertising platforms. This role is essential for maximizing reach and return on ad spend to generate qualified leads and support the sustainable growth of our workforce-aligned online and graduate programs. 50% consulting/strategy: Develop paid media strategies across Google Ads, Meta, LinkedIn, programmatic display 50% execution: Place media buys, manage campaigns, and conduct ongoing optimizations Monitor campaign performance and adjust bids, targeting, and creative Manage paid media budget allocation across channels Conduct A/B testing on ad creative and landing pages Report on ROAS (Return on Ad Spend) and cost per acquisition Stay current on platform updates and advertising best practices Collaborate with creative team on ad developmentPhysical EffortPosition is sedentaryThe University of Pittsburgh is an equal opportunity employer / disability / veteran.Assignment CategoryFull-time regularJob ClassificationStaff.Digital Marketing ManagerJob FamilyCommunications & MarketingJob Sub-FamilyDigital MediaCampusPittsburghMinimum Education Level RequiredBachelor's DegreeMinimum Years Of Experience Required3Will this position accept substitution in lieu of education or experience? Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.Work ScheduleMonday- Friday, 8:30 a.m. - 5:00 p.m.Work ArrangementRemote: Teams working from different locations (off-campus).Hiring RangeTo Be Determined Based On QualificationsRelocation OfferedNoVisa Sponsorship ProvidedNoBackground CheckFor position finalists, employment with the University will require successful completion of a background checkChild Protection ClearancesNot ApplicableRequired DocumentsResume, Cover LetterOptional DocumentsNot Applicable