Marketing Director

About us Federal Hearings and Appeals Services (FHAS) is a leading entity in Independent Dispute Resolution (IDR), specializing in fair and timely resolutions for complex medical and billing disputes under the No Surprises Act. With over 28 years of experience, FHAS offers comprehensive services, including Medicaid eligibility adjudications, independent medical reviews, and Medicare claims appeals. Known for its impartiality, expertise across all medical specialties, and commitment to excellence, FHAS is trusted by healthcare providers, insurance carriers, and government agencies alike. FHAS utilizes professionals with unique surprise billing expertise, claims processing experience and our arbitrators possess decades of adjudication expertise. For more details, visit FHAS. Role Overview: The Marketing Director will lead and manage strategic marketing initiatives focused on long-term, relationship-driven account-based strategies. The role requires a deep understanding of B2B marketing, particularly with longer sales cycles and less direct lead funnels. The ideal candidate will excel in cross-functional collaboration, data-driven decision-making, and managing the intricacies of account-based marketing projects from inception to completion. Key Responsibilities: ● ABM Strategy & Execution: Design and implement B2B marketing strategies to target and nurture key accounts, leveraging digital channels, organic social media, and webinars. ● Digital Marketing Oversight: Manage the execution of digital campaigns, focusing on content marketing, targeted advertising, and email marketing to support long-term account engagement. ● Performance Monitoring & Reporting: Track and report on campaign performance using data-driven insights to optimize strategies, improve ROI, and achieve long-term marketing objectives. ● Market Research & Competitor Analysis: Conduct market research to stay informed of industry trends, competitor activities, and emerging opportunities. Use these insights to refine marketing strategies and maintain a competitive edge. ● Budget Management: Control marketing budgets, allocating resources effectively across projects to maximize impact and ensure efficient use of funds. Recommend adjustments as needed based on campaign performance and strategic priorities. ● Industry Partnerships & Events: Build and maintain industry partnerships, coordinating events and webinars that align with account-based strategies. Qualifications: ● Experience & Education: ○ 5+ years of experience in marketing management, preferably in a legal or healthcare-focused company. ○ BS/BA in Business Administration, Marketing, Communications, or a relevant field. ○ Experience with B2B lead-generation marketing. ○ Experience overseeing paid media campaigns with focused KPIs. ○ Experience managing projects with standard project management tools (e.g., Basecamp, Asana, Monday.com, Smartsheet). ● Technical Skills: ○ Thorough knowledge of web analytics (e.g., Google Analytics) and Google AdWords. ○ Strong analytical skills with proficiency in Microsoft Excel. ○ Proficiency in Google Suite and Microsoft Office. ○ Understanding of media budgeting, planning, and buying. ● Certifications (Preferred): ○ HubSpot or other CRM certification. ○ Google Analytics certification. ● Personal Attributes: ○ Customer-oriented approach with an aptitude for client retention and account growth strategies. ○ Self-motivated with a willingness to learn new tools and technology. ○ Positive attitude and willingness to ‘get hands dirty’ with hard deliverables. EEO STATEMENT FHAS is an Equal Opportunity Employer and complies with all applicable laws and regulations. Qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability or protected veteran status. Job Type: Full-time Pay: From $60,000.00-$80,000 per year Benefits: 401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Life insurance Paid time off Vision insurance Job Type: Full-time Pay: $65,000.00 - $80,000.00 per year Benefits: Dental insurance Health insurance Paid time off Schedule: 8 hour shift Day shift Monday to Friday Experience: Microsoft Excel: 2 years (Required) Analysis skills: 2 years (Required) Ability to Commute: Plymouth, PA 18651 (Preferred) Ability to Relocate: Plymouth, PA 18651: Relocate before starting work (Required) Work Location: In person