Marketing Director

Our Marketing Agency client is seeking a Group Director, Performance Analytics!Duration: W2 Contract through end of year (~9–10 months), potential to extendLocation: Hybrid in Miami, CARate: $90-$100 an hour on W2The Group Director, Performance Analytics will serve as a strategic consultant embedded within a client’s marketing organization, leading the transformation and advancement of their performance analytics capabilities. This leader will diagnose current-state gaps, design a modern analytics framework, and implement the structure, processes, and measurement rigor required to optimize a large-scale annual media investment with greater speed, precision, and confidence.In close partnership with internal data, infrastructure, and visualization teams, this role will elevate the organization’s analytics maturity—transitioning the function from reactive reporting to proactive, insight-driven decision-making. This includes establishing test-and-learn frameworks, defining core business and marketing performance metrics (e.g., LTV-to-CAC), deploying advanced measurement solutions (MMM, MTA, cross-channel attribution), and ensuring the delivery of timely, impactful insights to senior leadership.Key ResponsibilitiesOperate as a strategic consultant embedded within the client’s marketing organization, leading the design and implementation of a comprehensive performance analytics framework.Transform the analytics function from a reactive reporting model to a proactive, insights-forward discipline.Build and manage a robust media testing program—including match-market testing, incrementality measurement, and creative effectiveness studies.Define, align, and socialize mission-critical performance metrics (such as LTV-to-CAC) that serve as organizational “North Stars.”Guide the application of advanced measurement methodologies, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and emerging cross-channel measurement platforms.Partner with internal data engineering and dashboarding teams to ensure foundational data structures and pipelines support advanced analytics needs.Translate complex analyses into clear, actionable insights for C-suite and VP-level audiences.Influence and develop internal client teams without direct reporting authority—coaching talent, improving processes, and fostering a solution-oriented mindset.Set clear expectations, deliver candid feedback, and consistently drive measurable outcomes that build confidence with senior leadership.Skills & ExperienceExtensive experience serving as a consultant or transformation leader within an established organization, with a track record of diagnosing capability gaps and driving analytical and operational change.Deep expertise building test-and-learn programs and measurement frameworks that quantify media effectiveness and incrementality.Hands-on experience with advanced measurement methodologies: MMM, MTA, attribution modeling, and cross-channel measurement platforms.Experience developing and embedding key performance metrics such as LTV, CAC, ROI, or other growth-focused frameworks.Demonstrated ability to simplify complex analytical concepts into executive-ready narratives and recommendations.Strong stakeholder management and communication skills, including experience presenting to senior executives.Proven ability to manage and influence teams without direct authority, including coaching, capability-building, and process leadership.A solution-oriented mindset with a history of shifting teams from problem identification to proactive problem-solving.Ability to operate effectively in fast-paced, ambiguous environments undergoing transformation.Experience in high-consideration consumer categories (e.g., travel, hospitality, subscription, or similar) is highly desirable.Familiarity with SaaS-style performance metrics (LTV, CAC, retention, churn) is a strong plus.Prior experience leading an analytics function overhaul or building analytical capabilities from the ground up.