Specialist, Strategic Communications

DescriptionJob Overview:The Specialist, Strategic Communications will support the organization’s vertical products and strategic solutions: Support marketing campaign strategy, craft messaging, and execute each product’s go-to-market strategy. In addition, the Specialist, Strategic Solutions will support the organization’s public relations initiatives to reinforce the brand’s industry-leading position and to impact business from both current and prospective customers.The Specialist, Strategic Communications will prioritize work and execute initiatives end-to-end, with prescriptive guidance from the Vice President, Strategic Communications. Execution includes developing content, research, briefing, reporting, and cross-functional coordination. Success in this role depends on independent work skills, strong judgment, organizational skills, and the ability to reduce complexity for stakeholders and partner teams.Your ResponsibilitiesSupport a variety of initiatives critical to the organization’s brand position Translate business objectives into clear, actionable marketing strategies and plans, documented in writing and communicated clearly to stakeholders, including goals, audiences, sequencing, timelines, and success metricsDrive initiatives through delivery, measurement, and optimizationContent development and executionDevelop creation of briefs, messaging frameworks, and written content derived from strategic initiativesWrite and edit content for a variety of initiatives, including but not limited to articles, website content, email copy, social copy, brochures, guides, sell sheets, case studies and presentationsSynthesize research and insights to support strategy and content developmentMaintain ownership of quality and outcomesExecute promotional plans and sales enablement initiatives to maximize exposure and growth opportunitiesEnsure timely closure and documentation of all deliverablesMeasurement, reporting and follow-throughAlign on success metrics for programs and campaigns prior to launchTrack performance and report outcomes clearly and consistently throughout campaignEvaluate performance metrics and support strategies to enhance programsTranslate results into insights and recommendations for next stepsClose the loop with stakeholders through written summaries and updates Project coordination and operating disciplineUtilize Asana for project planning, status, and follow-throughIndependently prioritize (and re-prioritize) workload to meet competing demands without reliance on constant directionSimplify requests, timelines and approvals for partner processSkills & QualificationsBachelor’s degree in business, communications or marketing, or a related fieldMinimum one year experience in marketing and communications-related roles (marketing, agency)Exceptional presentation, writing, editing, and briefing skills (AP style preferred)Demonstrated experience owning initiatives end-to-end with minimal tactical directionStrong strategic thinking paired with hands-on execution capability Ability to work in a highly collaborative team environment as well as independently (self-motivation and self-direction)Ability to work with sensitive or confidential informationDetail oriented and strong organizational and time management skills; ability to prioritize multiple projects simultaneously and meet assigned deadlinesTech savvy; demonstrated experience using AI tools to research, process data, and produce contentWork experience in Excel, PowerPoint requiredExperience using HubSpot and Canva a plusWhat We OfferAs a full-time associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, and vision. In addition, you will be eligible for time-off benefits, paid holidays, and a 401(k) with a competitive company match.Automated Employment Decision Tool (AEDT) Usage: We may utilize an Automated Employment Decision Tool (AEDT) in connection with the assessment or evaluation of candidates. The AEDT is designed to assist in objectively evaluating candidate qualifications based on specific job-related characteristics.Job Qualifications and Characteristics Assessed: The AEDT evaluates candidates based on job qualifications and characteristics pertinent to the role, including skills, experience, and competencies relevant to the position requirements. These qualifications are determined by the unique needs of each role within our company.Alternative Selection Process or Reasonable Accommodations: Candidates who require an alternative selection process or a “reasonable accommodation,” as defined under applicable disability laws, may make a request through our designated contact channel national_recruiting@fsresidential.com.Requesting Information About the AEDT - NYC Local Law 144: Candidates who reside in New York City and are subject to NYC Local Law 144 may request information about the AEDT, including details on the type of data collected, the sources of such data, and our data retention policies. To submit a request, please contact us at national_recruiting@fsresidential.com; we will respond in accordance with Local Law 144, within 30 days.