Direct-To-Consumer-Patient Adv. Analytics and AI, Activation Product Owner

Job title: Direct-To-Consumer-Patient Adv. Analytics and AI, Activation Product OwnerLocation: Cambridge, MA, Morristown, NJAbout The JobJoin the digital engine driving Sanofis transformation - where AI, automation, and bold experimentation power faster science and smarter decisions. Here, youll help build the first biopharma company powered by AI at scale.At Sanofi, were committed to providing the next-generation healthcare that patients and customers need. Its about harnessing data insights and leveraging AI responsibly to search deeper andsolve healthcare challenges and unmet needs soonerthan ever before.Join the Digital Global Business Unit focused on delivering the best-in-class personalized digital experience to customers and patients powered by data-driven decisions. This role will focus specifically on the digital experience of consumers and/or patients who could benefit from Sanofi specialty therapies. As part of the DTC/P Advanced Analytics & AI team, you will be accountable to provide the data, systems and analytical tools to identify and resolve issues encountered by consumers/patients on their health journey through the provision of timely and informed personalized engagement.The Ideal Candidate Will PossessA strong background in Data and Analytics and passion for driving innovation through foundational data-driven solutionsMultiple years of experience managing and influencing both Business and Digital stakeholdersDemonstrated ability to drive consensus, navigate competing priorities and secure buy-in for strategic initiativesAs the DTC/P Advanced Analytics & AI Product Owner you will lead the:Evolution of the DTC/P ecosystem; ensuring the platform and assets are activation ready to support all the Use Cases required by the BusinessInnovation of the DTC/P ecosystems ensuring the platform and assets are Future Fit ready, able to support AI mediated engagement throughout the customer journey lifecycleImpact assessment of key digital direct consumer/patient experience products and initiativesIn this role you will co-define product strategy with the business, plan the corresponding roadmap, drive product delivery and measure/optimize business impact.Additionally, you will take an active role in the delivery:Leading business reviews, articulating digital concepts and ROI to non-technical stakeholdersCreating processes and procedures for data on-boarding, audience activations, and consumption ready measurement data.Navigating and resolving conflicts between competing stakeholder priorities, making data-driven recommendations that balance business value, technical feasibility, and resource constraintsAbout SanofiWere an R&D-driven, AI-powered biopharma company committed to improving peoples lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve peoples lives.Main ResponsibilitiesCollaborate with cross-functional teams to gather requirements, drive technology strategy, and deliver tailored digital solutionsCapture business needs and impact to support the business case creationAssess the risks of various solutions and prioritize competing business demandsElicit and document requirementsDefine, set up, and validate that the solution meets functional and non-functional requirementsOwn the assessment and prioritization of Consumer/Patient use cases, ensuring alignment with strategic goalsDesign and implement the end-to-end product vision and delivery, as it pertains to DTC/P Activation and based on impact assessmentsStandardize and deliver digital products with a focus on the consumer/patient experience analytics and AIPromote architectural consistency and usability standards; define and execute test casesManage the DTC/P Activation product roadmap, including budget planning, resource allocation, and feasibility assessmentsProvide consultative support on business-led technology initiativesIdentify opportunities for business-led delivery; coach employees to make use of technology and informationAbout YouCore (technical) requirementsBachelors degree in Computer Science, Information Systems, Software Engineering, Business/Data Analytics or similar fieldAt least 5 years of experience working in Digital engagement orchestration environmentsAbility to rapidly understand key business processes and their corresponding data flowsProficiency in reading, evaluating SQL logic and corresponding outputProficiency in segmentation testing, A/B testing methodologies, and experimental design for impact assessmentsKnowledge of KPIs, hierarchies, and the understanding of data relationshipsHands-on experience with LiveRamp (or equivalent) Safe Haven data collaboration & clean room environmentHands-on experience with Media Partners, with particular focus on media partner on-boarding negotiation, data integration and data ready platform consumptionUnderstanding of measurement and cross media intelligenceCore Soft Skills RequirementsTrack-record of problem-solving & overcoming roadblocks in a complex environment, with a get things done mindsetStrong cross-functional leadership & influencing skillsincluding an ability to work efficiently cross-functionally with:Internal/external data engineers and data scientists to test outcomes and recommend enhancementsBusiness stakeholders to understand business priorities and pull through digital solutionsProven ability to build credibility and trust with business stakeholders:Translating technical complexity into business value and strategic impactDelivering on commitments and managing stakeholder expectations proactivelyDemonstrating business acumen and understanding of commercial/medical prioritiesStrong verbal and written communication skillsPreferred ExperiencePharmaceutical consumer prospecting experience, e.g., knowledge of healthcare data privacy & compliance regulationsExperience in Identity Resolution, Match Rates, Tagging, & Inter-Connectivity of various data platforms. Audience activation experiences; connected onboarding pipes, quality control, status reportingExperience with model-based audience creation; look-a-like modeling; test and control; segmentationExperience in Agile development processes and DevOps methodology / principalsFoundational data experience. Data dictionary, Taxonomy, Naming ConventionsExperience with media publishers, negotiations, onboarding, data consumptionWhy Choose Us?Bring the miracles of science to life alongside a supportive, future-focused team.Discover endless opportunities to grow your talent and drive your career, whether its through a promotion or lateral move, at home or internationally.Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks gender-neutral parental leave.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SA#vhdAll compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.