Senior TikTok Shop Growth Strategist (Fashion)

Role OverviewInfluu is a top-tier TikTok Shop Official Partner agency operating across 8+ global markets. We work with leading brands and thousands of creators to drive scalable e-commerce growth. As TikTok Shop continues to reshape the future of social commerce, we are looking for a performance-driven, and strategic TikTok Shop Growth Strategist to join our fast-growing team.This role will focus on fashion and lifestyle brand accounts, owning growth strategy and performance execution across TikTok Shop. The ideal candidate brings hands-on experience with fashion/apparel TikTok Shop brands, understands how to translate brand positioning into platform growth, and is confident leading both client communication and cross-functional execution.In this role, you will own account growth strategy with a strong focus on GMV growth, affiliate performance, creator strategy, merchandising direction, content performance, and client success. You will work cross-functionally with internal teams across creators, affiliates, livestreams, and creative operations to build scalable campaigns that deliver strong business results.Key ResponsibilitiesOwn end-to-end TikTok Shop growth strategy for assigned fashion and lifestyle brand accounts, with a focus on GMV, margin, ROI, and long-term account growthServe as a senior client-facing partner, translating business goals, assortment priorities, and brand positioning into actionable TikTok Shop growth strategiesBuild and optimize affiliate, creator, merchandising, and content strategies to drive scalable sales performanceIdentify, activate, and optimize high-performing creators and affiliates based on brand fit, content quality, conversion potential, and campaign goalsAnalyze account performance across key metrics such as GMV, ROAS, ROI, CTR, CPM, AOV, conversion rate, and creator efficiencyTurn performance insights into strategic recommendations across creator mix, commission structure, content direction, promotional planning, assortment focus, and campaign executionPartner with internal creative, livestream, affiliate, and operations teams to ensure strong campaign execution and continuous optimizationSupport creator briefing, content testing, offer strategy, product focus, and performance iteration to improve efficiency and scale winning outputsProactively identify account growth opportunities, market trends, and execution gaps in a fast-paced environmentMaintain strong day-to-day communication with clients while ensuring alignment on priorities, performance, deliverables, and next-step strategySupport onboarding and growth planning for new TikTok Shop fashion brand accountsWhat You’ll Need to Thrive3–6+ years of experience in TikTok Shop, social commerce, affiliate marketing, influencer marketing, creator marketing, e-commerce, or performance marketingHands-on experience managing or supporting TikTok Shop accounts for fashion, apparel, accessories, beauty, or other visually driven consumer brandsStrong understanding of the TikTok Shop ecosystem, including creators, affiliates, content performance, conversion drivers, and product-led growthProven ability to drive measurable growth through creator campaigns, affiliate activations, product strategy, paid/organic content, or performance-led initiativesStrong analytical mindset with comfort using metrics such as GMV, ROAS, ROI, CTR, CPM, AOV, conversion rate, and related performance indicatorsExperience managing multiple accounts, campaigns, or projects in a fast-moving, client-facing environmentStrong communication and relationship management skills, with the ability to work externally with clients and internally across teamsHighly organized, detail-oriented, and execution-drivenEntrepreneurial mindset with a strong sense of ownership, urgency, and commercial awarenessPassion for social commerce, creator-led growth, fashion consumer behavior, and emerging e-commerce trendsPreferred QualificationsDirect experience working with TikTok Shop fashion or apparel brands on the agency side, brand side, or through a TSP/creator network environmentExperience scaling performance through creator sourcing, creator briefing, affiliate incentives, merchandising strategy, content testing, or promotional planningFamiliarity with livestream, creator operations, or social commerce campaign executionExperience working in a high-growth agency, startup, or performance-driven e-commerce environmentComfortable owning strategy discussions and presenting recommendations directly to clientsWhy Join InfluuWork directly with leading TikTok Shop brands and creators across global marketsGain hands-on experience in one of the fastest-growing sectors in e-commerceJoin a high-performance, ambitious, and entrepreneurial teamBuild deep expertise across creator growth, affiliate strategy, performance marketing, and client strategyOpportunity for strong career growth, ownership, and impact in a rapidly scaling business