Product Marketing Manager (remote East Coast USA)

Spacelift is an infrastructure orchestration platform that manages your entire infrastructure lifecycle—provisioning, configuration, and governance. It integrates with all your infrastructure tooling (e.g., Terraform, OpenTofu, CloudFormation, Pulumi, Ansible) to provide a single integrated workflow so you can deliver secure, cost-effective, and resilient infrastructure quickly.By automating deployment and configuration, providing developer self-service, golden paths with guardrails, and an OPA policy engine, Spacelift empowers businesses to accelerate developer velocity while maintaining control and governance over their infrastructure. Spacelift offers unrivaled support, no-nonsense pricing, and a range of deployment models to fit your specific needs.Spacelift was founded in 2020 by long-time DevOps practitioner Marcin Wyszynski and successful entrepreneur Pawel Hytry. Over three rounds, it has raised $31.3M in funding from top venture capital firms, including Insight Partners, Blossom Capital, Hoxton Ventures, and Inovo VC.As a Product Marketing Manager, you will drive go-to-market strategy, positioning, messaging, and content that fuel customer and prospect understanding and product adoption. You will work across Product, Engineering, Sales, CS, and Marketing teams to tell compelling stories, create effective launches, and sharpen our competitive edge. Your ability to translate technical features into customer benefits and communicate complex functionality in a way that resonates with prospects and customers will be key to success in this role.About the RoleProduct Positioning and MessagingContribute to the development of product positioning, messaging, and value propositions that resonate with our target audiences.Ensure consistent and effective messaging across all marketing channels and materials.Develop differentiated positioning that resonates with market needs and aligns with customer pain points and outcomes.Market & Competitive AnalysisConduct comprehensive market research to understand customer needs, emerging trends, and the competitive landscape.Provide actionable insights to the product development team, influencing the product roadmap and feature prioritization.Analyze competitors' products and strategies using SWOT analysis.Develop and implement competitive positioning strategies to differentiate our product in the market.Sales EnablementAssist in enabling sales and customer success teams with training, pitch narratives, competitive battlecards, and objection-handling guides.Support strategic deals by providing custom messaging, proof points, and differentiated positioning.Product LaunchesLead product and feature launches from planning to execution, including the creation of internal enablement materials, customer and prospect-facing collateral, conducting training sessions, and supporting marketing campaigns.Ensure all stakeholders are aligned and informed about the launch details, collaborating across product, sales, growth, and customer success.Social Media EngagementWork with the social owner to develop launch-related and product highlight posts on company social media channels.Cross-Functional CollaborationWork closely with product management, engineering, sales, and marketing teams to align strategies and ensure product success.Act as a liaison between the product, design, and engineering teams and marketing, translating product updates and new features into marketable benefits.Influence the product roadmap by advocating for customer insights, competitive gaps, and market trends.About youProven experience in product marketing, content marketing, or a similar role, with a deep understanding of product marketing principles.A strong storyteller with excellent communication and presentation skills, with the ability to translate complex technical information into compelling value propositionsA strategic thinker with strong executional skills, you know how to get from idea to impact.Demonstrated ability to develop and execute marketing strategies that drive product adoption and customer engagement.Highly collaborative with a proven ability to work collaboratively across departments and manage multiple projects simultaneously.Preferred QualificationsContent creation experience with a portfolio of collateral, blogs, white papers, or videos.Experience with video production and editingExperience in DevOps, Platform Engineering, Cloud Infrastructure, Infrastructure as code.Interview Process30' min telephone interview with Nuria Requena - Talent Acquisition ManagerInterview with Rob Matthews - Director of Product MarketingPortfolio Review/Take Home ExerciseInterview with Flavius Dinu - Technical Marketing EngineerInterview with Gareth Kersey - Head of Growth MarketingInterview with Dimitri Vlachos - CMOFinal Leadership Interview with the CEOWhy Spacelift?Innovative Culture: Join a team shaping cloud infrastructure management’s future.Growth Opportunities: Be a key player in driving Spacelift’s business and AWS partnership to new heights.Work-Life Balance: Flexible work environment, with remote-first options and competitive compensation packages.Collaborative Team: Work with passionate, talented people committed to driving success for our customers and partners.What we offerCompetitive salary and equity packageMedical, dental and vision plans for employees and any dependents401k Pension Plan26 days of paid time off annually + local bank holidaysFlexible working hours and a healthy 40-hour workweekWork from anywhere! We are a full-remote companyLearning & educational budgetCompany offsitesWork from anywhere in the US. We are a full-remote companyWork in an international, diverse, dynamic, and passionate team with a friendly and supportive company cultureOur valuesOwnership, Transparency, Humility. More here: https://spacelift.io/careersJoin Us! At Spacelift, you won’t just be working on a technical product - you’ll be part of a team shaping the future of DevOps. Apply to contribute to a platform loved by its users and take your career to the next level!