Project Manager (Customer Data Platform Experience)

Title: Project Manager (Customer Data Platform Experience)Location: Duluth MN (Hybrid - 2 days in office every week)Duration: 1 + yearRole OverviewWe are seeking a high-caliber Technical Project Manager to oversee the end-to-end implementation, integration, and optimization of our Customer Data Platform (CDP) and Loyalty Engine.In this role, you will orchestrate complex data initiatives across two core pillars: the Data Layer (Foundation) and the Engagement Layer (Activation). You will ensure seamless data flow into our loyalty systems to drive hyper-personalized customer journeys, maximize active member engagement, and optimize financial liabilities. Key Responsibilities1. Drive Data Layer FoundationsOversee Data Ingestion: Manage pipelines collecting raw first-party data across websites, mobile apps, POS systems, and CRM databases.Track Identity Resolution: Monitor delivery of deterministic and probabilistic matching systems to stitch disparate identifiers into single profiles.Ensure Profile Unification: Guarantee execution of clean, deduplicated, and continuously updating 360-degree customer views.2. Manage Engagement & Activation LayersFacilitate Smart Segmentation: Lead projects enabling dynamic user grouping based on real-time behaviour, purchase intent, and churn risk.Orchestrate Customer Journeys: Coordinate cross-channel triggers for instant marketing messages, emails, SMS, and paid ad suppressions.Deploy AI Decisioning: Deliver next-best-action recommendations and predictive lifetime value (LTV) modelling during active sessions.3. Maximize Loyalty & Platform SynergySupport Operational Execution: Partner with engineering to scale dedicated loyalty engines handling sub-second transactions, point balances, and tier structures.Enable Personalization: Connect CDP insights to the loyalty engine for customized milestone rewards, birthday offers, and challenges.Execute Liability Reduction: Launch targeted redemption campaigns using unified segments to lower accumulated point liabilities.Qualifications & ExperienceCDP & Loyalty Expertise: Direct experience managing enterprise CDP platforms and loyalty engine integrations.Agile Leadership: Proven track record directing cross-functional squads of data engineers, marketers, and product owners.Financial Acumen: Understanding of loyalty metrics, program liabilities, and ROI tracking is highly desirable.