vacature head of marketing. b2b, Zoetermeer.

As Head of Marketing & E-commerce, it’s your mission to build the brand and grow (e-commerce) sales. You are responsible for our marketing and e-commerce, and you will lead the team. Our products are the market leaders in Europe in Money Handling solutions.head of marketing & e-commerce Based on a thorough understanding of the SME and B2B consumer, the brand, its market, and competition, you lead the marketing strategy and commercial planning.You create the product roadmap and the introduction of the new product launches. We are highly innovative with our product development, and you will market this in different countries. You will be building the Safescan brand, including all product and content. At Safescan, e-commerce is one of the most important sales channels, and it’s your job to manage this: from development of the platform to all digital advertising and marketing automation.Duties And ResponsibilitiesStrategic Marketing PlanningBuilding the brand and visibility of the brand through the CDJProduct and brand content (e.g., including a new video strategy)Defining and leading the Product road map (incl new products and categories) and product introductionsBenchmark communication and portfolio of competitorsResearch, insights, and customer journeysSupport the Online performance marketer with the Development of the e-commerce platformManage and drive e-commerce salesLeading all (digital) marketing activities (advertising, crm, marketing automation, content assets for all sales channels)Support the online marketer to plan, budget, track, and optimise all media activitiesLead and grow the team (3fte) as well as external agenciesPlan, manage, and evaluate the marketing budgetLead the development and optimisation of the new safescan.comWho Are YouYou have a strong personality and a no-nonsense mentalityYou know how to manage and inspire a teamYou have a professional and pragmatic approachYou are a strategic thinker and analyticalYou have strong communication skillsYou have a proactive and hands-on attitudeCreative, out-of-the-box thinkerQualificationsA relevant higher education degree in a related field (e.g., Marketing Management, Economics, Business Management)8+ years of experience in marketing, product marketing, e-commerce type of roles within a commercial b2b sales environmentGood knowledge of English and Dutch (Dutch not essential).Experience managing people