Senior Growth Marketing Manager (m/f/d)

Senior Growth Marketing Manager EUAbout Buynomics:Buynomics is the next-generation SaaS company in pricing and product optimization. It employs large-scale simulation technologies to digitize customers and predict their purchase behavior - in any environment. Our clients use Buynomics to make data-driven decisions about their current and new products, overall portfolio structure, pricing, promotions, trade terms, and more, 100x faster and more precisely than every other solution.Our mission is to enable transparent, customer-centric commercial decisions. We're building the operating system for commercial strategy, providing companies with a single source of truth for all market-facing questions related to pricing, products, and promotions.What you'll do:We are looking for a Senior Growth Manager who takes full ownership of our demand generation engine, including budget and performance, and drives it to the next level. You are not starting from scratch: there is a proven system in place. Your job is to take ownership of it, evolve it strategically, and push it significantly further.In this role, you will own full-funnel growth across paid and organic channels, with a strong focus on performance, experimentation, and revenue impact. You will go beyond channel execution, connecting campaigns, messaging, targeting, budget allocation, and funnel performance to drive measurable business outcomes.This is a senior role with real accountability and real ownership. It is ideal for someone who combines strategic thinking with hands-on execution, thrives in a fast-paced environment, and wants to make a direct, visible impact on growth in an enterprise B2B SaaS context. You will report directly to the Marketing Director and work alongside a Marketing Operations Associate as part of the Growth team.Growth & Channel Strategy Own demand generation strategy for enterprise accounts across the full buying journey, from activation to expansion: channel mix, budget allocation, experimentation roadmap, and performance targetsLead multi-channel execution across paid (LinkedIn Ads, search, social) and organic (email, SEO, AEO), testing, learning, and scaling what worksSet audience segmentation strategy and targeting logic for enterprise B2B accountsPipeline Ownership Own pipeline generation targets in close partnership with Business Development, Sales, and RevOps, taking full accountability for the numbersDesign nurture programs across long B2B sales cycles and drive expansion within existing accounts through targeted re-engagement campaignsOptimize conversion flows from first touch to closed-won, reducing friction at every stage of the funnelOwn attribution, reporting, and pipeline forecasting; track CPSQL and conversion rates, and turn data into decisionsMarketing Operations & AI Own and scale the automated marketing engine: HubSpot/Salesforce workflows, account prioritization logic, and clean data infrastructureApply AI pragmatically across the growth stack (enrichment, segmentation, personalization, and testing) to move faster and at greater scaleWhat you'll need:5+ years in B2B growth or demand generation, ideally in SaaS or a fast-moving startupStrong hands-on experience with LinkedIn Ads (must-have) and a track record of driving pipeline, not just leadsProven ability in scaling demand generation across EMEA and North America, with exposure to enterprise B2B buying journeys across both regionsExperience owning a demand generation budget with accountability for pipeline outcomesA systems thinker: you can map a funnel, spot the bottleneck, and fix itStrong analytical skills, comfortable with attribution models, cohort analysis, and pipeline forecastingHands-on experience with HubSpot and/or SalesforcePractical experience with AI-assisted workflowsYou move fast, take ownership, and don't wait to be told what to doFluent in English (C1 or higher), written and spokenWhat we offer:A vibrant, international, and diverse work environment.Flexible work options: remote within the EU with occasional visits to our Cologne HQ or Barcelona office or a hybrid setup in one of these locations.A dedicated learning budget to support your professional growth and development.Local language lessons (Germany and Spain)Health and fitness benefits (Germany and Spain)Personal and professional growth opportunitiesRegular company eventsTo ensure a smooth and efficient process and that no applications are overlooked, please apply directly to the role. While we'd love to respond to everyone who reaches out, applying ensures that your application is properly tracked and considered.Buynomics is proud to be an equal-opportunity employer. This means that we don't discriminate based on race or ethnic origin, color, the language(s) you speak, where you (or your parents) are from, or whether or not you consider yourself to have a disability. Neither will your age, gender, gender identity, sexual orientation, religion, beliefs, or political opinions play a part in your application with us. We're a diverse team in so many ways, and we love it that way.