Slate Communications Strategist

SearchSolutionsEnrollmentStudent SuccessBrandingInstitutional StrategyDigital AdvertisingCase StudiesOhio Wesleyan UniversityThe University of MississippiKettering UniversityFlorida Southern CollegeUniversity of Texas at TylerTaylor UniversitySee AllThe Slate Communications Strategist oversees the execution and success of clients’ Slate Deliver campaigns, providing strategy aligned to goals and best practices. The role also analyzes performance to deliver insights and strategy that optimize results.Duties and Responsibilities: Slate Campaign Configuration and MonitoringOwn the build and maintenance of Slate Deliver campaigns for partner institutions, including email builds (no copywriting or designing), population/rule configuration, report builds, and moreActively communicate with clients about Slate builds, explaining processes, strategy, and implications over scheduled calls or in writingCollaborate closely with members of the client project team (Accounts, Creative, Slate Strategist Associate, and Email Builder) to ensure smooth and accurate campaign operationsSlate Campaign StrategyPlay a crucial role in communication plan creation alongside the assigned Enrollment Strategist and Copywriter, providing strategic insights based on past campaign performance and industry trendsAnalyze Slate reports to note takeaways and recommendations to optimize campaign performance and conversion; present strategic findings to clients via regular campaign check-in callsTake the strategic lead as subject matter expert on email campaigns for renewal presentations for each client, providing overall insights on key outcomes and recommendations for the next cycleCollaborate with strategists across the company to provide integrated strategic recommendations for clients Internal Project ContributionContribute to team innovation ideation conversations, taking ownership of projects, processes, and integrations that interest them and meet the needs of the teamProactively explore and adopt emerging tools and technologies to improve campaign efficiency and enhance strategic outcomes for both the team and our clients. Knowledge/Skills/Abilities:Thorough knowledge of Slate communications operations through Deliver; working knowledge of enrollment communications strategy and Slate campaign reportingExcellent organizational skills; attention to detail, multitasking, prioritization, and decision-making skillsInterpersonal skills to positively collaborate with team members and represent the company to clientsDue to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basisPhysical requirement: Must be able to work at a computer for prolonged periodsCredentials and Experience:Associate/bachelor’s degree or equivalent life/work experienceMinimum of 1 year of intermediate to advanced experience in Technolutions Slate CRM; experience within the Deliver module requiredMinimum of 1 year of experience in higher educationAbout CarnegieFor more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.Learn more about who we are, what we do, and what we care about.No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.