Digital Marketing Senior Manager

Position OverviewThe Digital Marketing Senior Manager serves as the central orchestrator of digital launch execution and ongoing marketing operations for assigned brand(s) and tactics in the U.S.This role is the single point of accountability for digital marketing delivery of all digital promotional assets and for translating brand strategy into a coordinated, compliant, and measurable digital ecosystem.The individual will own the integrated digital strategy and roadmap for both HCP and patient audiences, partnering across Brand, Medical, Legal, Regulatory (MLR), Omnichannel, IT, agencies, and external vendors to ensure all digital initiatives are delivered on time, on budget, and aligned to commercial objectives.It blends strategic planning, product ownership, operational excellence, and stakeholder influence without direct authority, requiring a versatile collaborator who can operate equally well in strategy discussions, launch planning, and day-to-day execution while enabling adoption of new capabilities such as personalization, AI-enabled engagement, and omnichannel optimization.Key ResponsibilitiesPartner with Marketing, Sales, and Analytics & Insights teams to help shape digital brand strategy, segment the market, and develop messaging.Lead the development and implementation of digital tactical plans for the marketed product and relevant disease state education for all indications.Identify and evaluate current and emerging digital opportunities, such as AI, personalization, and omnichannel optimization, to enhance tactical effectiveness, brand recall, and brand positioning.Manager to the Digital Marketing Manager, focusing primarily on owned/first-party assets.Develop strong partnerships with cross-functional teams to support business goals and ensure appropriate metrics are in place to measure impact of tactics in market.Oversee vendor relationships, including performance management, contracting support, invoicing, and financial tracking.Effectively partner with cross-functional teams (medical, legal, regulatory) to successfully steer projects through the promotional review process.Manage project finances and identify opportunities for operational efficiencies and process improvement.Lead and manage agency partners to ensure on-budget and on-time deliverables.Set priorities to align with business objectives.Qualifications & ExperienceBachelor's Degree in marketing or related field.4+ years of pharmaceutical marketing or related experience.Experience with engagement tactics, social media campaigns, and interpreting engagement data.Experience with HCP awareness & growth digital campaigns.Project Management experience.Demonstrated ability to collaborate and work cross-functionally.Excellent communication and organizational skills.Demonstrated fluency in articulating complex scientific concepts and data.High sense of urgency with strong leadership and organizational skills.Digital Marketing experience outside of the pharma/bio sphere preferred.Experience managing people preferred.Oncology/Hematology experience preferred.Boxed Warning product experience preferred.Strong understanding of laws, regulations, and rules governing the pharmaceutical industry.Requires travel, including weekend travel, up to 20%.Benefits of working with our teamComprehensive medical coverage.Dental and vision coverage.Generous paid time-off.401(k) retirement plan with competitive company match.Medical & dependent care flexible spending account.Up to $150 monthly cell phone reimbursement.Employee Assistance Program.The expected salary range for this position based on greater Boston, MA location is $137,700-$178,500. Actual salary pay will be based on multiple factors, including geographic location, experience, qualifications, and other job-related factors permitted by law.At PharmaEssentia, our goal is to treat as many people with cancer as possible. By joining our team, you will not only expand your own possibilities, but you will contribute to expanding options for people with cancer.At PharmaEssentia, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. PharmaEssentia believes that diversity and inclusion among our team are critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.J-18808-Ljbffr