Head of Ecommerce

The CompanyFounded in 2009 by Audrey McLoghlin, Frank & Eileen set out to reinvent the women's button-up using the finest Italian fabrics often reserved for menswear. Named in honor of Audrey's beloved Irish grandparents, the brand has grown slowly and intentionally into a woman-owned, woman-led leader in sustainability and slow fashion. Frank & Eileen achieved B Corp certification in 2020 and continues to hold the highest score for any woman-owned, globally recognized apparel brand in the United States. After seventeen years of steady growth through wholesale partnerships and direct-to-consumer e-commerce, Frank & Eileen recently opened its first US flagship store—an Irish country house on Madison Avenue, NYC. This new chapter continues the brand's legacy of using entrepreneurship as a force for good while delivering generationless style to its beloved community of customers—all from our HQ in sunny California.The RoleThe Head of Ecommerce is responsible for the ecommerce experience for Frank & Eileen and Reloved. Reporting directly to the Chief Revenue Officer, this role owns the end-to-end site experience from homepage through checkout, drives conversion rate optimization, and leads the brand’s SEO and content strategy. You will manage a team of two direct reports and collaborate cross-functionally with Marketing, Merchandising, Customer, and Creative teams to grow digital revenue profitably.ResponsibilitiesSite Experience & CRODefine and execute the UX strategy from homepage through checkout, ensuring a seamless, brand-right shopping experience across all devices.Build and run a rigorous A/B testing program to continuously improve conversion rate, bounce rate, cart abandonment, revenue per visitor, and pages per sessionDevelop and advance the personalization roadmap—leveraging customer data to deliver relevant experiences that increase engagement and AOVOwn conversion rate optimization across the full funnel, identifying friction points and prioritizing high-impact improvementsOptimize landing pages for campaigns, product launches, and evergreen traffic to maximize acquisition efficiencyEcommerce Operations & Shopify ManagementOwn day-to-day ecommerce operations to ensure site stability, accuracy, and performanceServe as the primary owner of the Shopify ecosystem, including backend management, product setup, collections, and merchandising logicTriage and prioritize site issues (bugs, checkout errors, tracking gaps) and partner with Development/IT teams to resolve efficientlyManage and optimize Shopify apps and integrations (e.g., search, personalization, reviews, loyalty), including evaluation, implementation, and ongoing performancePartner with developers to scope, QA, and launch new features, enhancements, and site improvementsSEOLead technical SEO and site architecture initiatives to ensure the site is fast, crawlable, and optimized for search performanceDesign and maintain an effective internal linking structure that supports both user navigation and search equity distributionOversee metadata optimization across all pages, ensuring title tags, descriptions, and structured data align with keyword strategyMonitor and improve Core Web Vitals scores, partnering with engineering to maintain best-in-class page speed and interactivityDrive keyword research and content gap analysis to uncover high-value organic growth opportunitiesBrief new page creation in collaboration with Marketing and CreativeTeam Leadership & Cross-Functional PartnershipManage and develop two direct reportsSet clear goals, provide regular coaching, and build a high-performing ecommerce team cultureServe as the primary ecommerce partner to Marketing, Merchandising, Customer, and Creative teamsPresent performance insights and strategic recommendations to the CRO and broader leadership team on a regular cadenceWho You Are7+ years of progressive ecommerce experience, with at least 3 years in a leadership role owning site experience and/or digital revenue for a DTC or premium retail brandDeep expertise in conversion rate optimization, A/B testing frameworks, and UX best practices for ecommerceStrong command of technical and on-page SEO, including site architecture, metadata strategy, Core Web Vitals, and keyword researchProven ability to build, coach, and retain small high-output teamsAnalytical mindset with fluency in web analytics platforms (Google Analytics 4, Shopify Analytics, or similar) and the ability to translate data into strategic actionExperience with Shopify PlusExcellent cross-functional communication skills; comfortable presenting to senior leadership and collaborating with creative and marketing partnersFamiliarity with personalization tools, CDP/CRM platforms, and emerging ecommerce technologies is a plusThis role is currently hybrid based in downtown LA and will transition to in-office at our new campus in Playa Vista, opening in January 2027CompensationSalary Range of $160,000-$185,000 annuallyThis job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the contractor. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice. Frank & Eileen is an equal opportunity employer, celebrating diversity and creating an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.The Pay Range For This Role Is160,000 - 185,000 USD per year (Frank & Eileen HQ)