Growth Marketing Manager

Company DescriptionMotra (formerly Train Fitness) is revolutionizing fitness tracking by leveraging advanced AI technology to enable automatic exercise detection and rep counting using your Apple Watch. Our innovative approach empowers fitness enthusiasts to track their workouts seamlessly and achieve their goals with greater precision. At Motra, we aim to transform the way individuals monitor and optimize their fitness routines through cutting-edge technology and user-friendly solutions. Join us and help redefine the future of fitness tracking.Role DescriptionWe're looking for a Growth Marketing Manager to own our social media presence and paid advertising across all channels. You'll be the person who brings the Motra brand to life in the feed -- building an audience, growing awareness, and turning followers into users.This is a hands-on role. You'll be writing captions, building ad campaigns, producing TikToks, and analyzing what's working. You'll work closely with the art director to make sure every piece of content looks and sounds like Motra.What you'll ownTikTok -- our primary growth channel for the 20--35 audience. You'll create, film, and post content natively, not just repost from Instagram.Instagram -- maintaining and growing our existing presence (3x/week), engaging with comments, running polls and surveys, building community.Paid social -- planning and running campaigns on Instagram and TikTok. You know how to set up, test, and optimize ads without hand-holding.Ad creative -- copywriting and basic content production for ads. Familiarity with Adobe Creative Suite or equivalent is a plus.A/B testing -- running creative and copy tests on paid campaigns to improve performance over time.YouTube ads -- briefing and coordinating short-form ad edits (3--6 seconds) with the team.Performance reporting -- tracking KPIs across channels weekly using analytics platforms (Meta Ads Manager, TikTok Analytics, Google Analytics) and sharing clear, actionable insights with the team.Social media scheduling -- using tools like Hootsuite or Buffer to manage posting cadence and maintain consistency.What we're looking for4+ years running social media and paid ads for a consumer brand -- fitness, health, wellness, or lifestyle preferredNative TikTok fluency -- you understand the platform from the inside, not just as a marketerStrong writing instincts -- you can write a caption that's short, sharp, and benefit-led without being told toExperience managing paid campaigns on Meta and TikTok -- you know how to set up, test, and optimizeComfortable with performance data -- Meta Ads Manager, TikTok Analytics, Google AnalyticsEye for brand -- you can tell when something looks or sounds off, and you care about getting it rightSelf-directed -- you don't need a brief for every post. You understand the brand and run with it.Bonus pointsExperience with Apple Search AdsExperience marketing an app (not just a product or service)Video editing skills -- even basic mobile editing for TikTokExperience growing a brand from early stageWhat it's like to work hereSmall team. High ownership. You won't be one of ten social media managers -- you'll be the person. The brand direction is set, the visual system is being locked, and we need someone to run with it at full speed.We care about consistency over intensity -- and we apply that to how we work too.Compensation$130,000 -- $160,000 Benefits:Health insurancePaid time offWork Location: In personMotra is an equal opportunity employer. We welcome applicants of all backgrounds, experience levels, and fitness abilities -- especially those who've ever felt like the fitness industry wasn't built for them.