TikTok LIVE Host & Content Creator

About the RoleMICHE Beauty is looking for a confident, energetic on-camera creator to serve as a face of the brand across TikTok LIVE and short-form social content. This person should be a natural communicator who genuinely loves to talk, connect with people, and engage with audiences in real time while making hair care education feel relatable and trustworthy. A strong passion for hair and hair care products is essential.The ideal candidate is comfortable hosting TikTok LIVE shopping sessions—educating viewers on product benefits, demonstrating usage, answering questions, and driving conversions in an authentic, conversational way. They should be able to maintain strong on-camera energy, engage directly with comments, and confidently navigate challenging or negative questions while representing the brand professionally.In addition to LIVE hosting, this role will create short-form content for TikTok and Instagram, including trend- driven videos, educational content, promotional clips, routines, and event coverage.Key ResponsibilitiesHost TikTok LIVE sessions focused on product education, demonstrations, and social commerceEngage with viewers in real time by answering questions, responding to comments, and driving conversionsCreate short-form video content for TikTok and Instagram (trends, tutorials, routines, product education, promotional content, and event coverage)Film and edit content independently using platform-native tools and software (e.g., CapCut, Final Cut Pro)Collaborate with social and marketing teams on content planning, ideation, and creative testingMonitor performance and adapt content style based on engagement and conversion insightsRepresent the brand voice and values consistently across LIVE and social contentRequiredStrong on-camera presence and comfort speaking live for extended periodsPassion for hair care and genuine interest in educating and engaging the curly hair communityDemonstrated ability to create short-form video content for TikTok and/or InstagramBasic video filming and editing skills using tools such as CapCut, Final Cut Pro, or similarStrong communication skills and ability to engage an audience in real timeComfort responding to live comments, questions, and feedback in a professional and brand-aligned wayAbility to work collaboratively with social, marketing, and creative teamsPreferred~2 years of experience as a content creator, brand creator, or on-camera personalityExperience hosting TikTok LIVE or participating in live-selling environmentsStrong understanding of TikTok trends, content formats, and platform best practicesExperience creating educational, trend-driven, and product-focused contentFamiliarity with the beauty, hair care, or lifestyle creator spaceAbility to analyze content performance and adapt based on what resonates with audiencesLocation: This is not a remote position. We are looking for someone in the DMV Area (Washington, DC • Maryland • Virginia).