Vice President of Sales

Key ResponsibilitiesExecutive Leadership & StrategyDevelop and own the national sales strategy, ensuring alignment with the company’s overall business strategy, financial goals, and growth initiatives.Serve as a key advisor to executive leadership on revenue performance, market dynamics, competitive positioning, and customer trends.Translate enterprise objectives into actionable sales plans, targets, and operating rhythms across regions and accounts.Lead long-range sales forecasting, revenue planning, and annual operating plans in partnership with Finance and Executive Leadership.Customer & Market LeadershipBuild, maintain, and expand executive-level relationships with key national and strategic accounts, serving as the senior point of escalation and influence.Partner with strategic customers to understand their business models, growth objectives, and challenges, delivering customized, value-driven solutions.Oversee negotiation and execution of major national contracts, ensuring commercial rigor, profitability, and compliance with company policies.Represent the company externally with customers, industry associations, and at national trade events to strengthen brand presence and market credibility.Sales Organization & Talent DevelopmentLead, inspire, and develop a best-in-class national sales organization, including regional leaders, account executives, and sales support functions.Establish clear performance expectations, KPIs, incentive structures, and career development pathways for sales leadership and teams.Recruit, develop, and retain top sales talent with a strong focus on leadership succession and bench strength.Foster a high-performance, accountable, and customer-centric sales culture.Performance Management & AnalyticsDrive disciplined execution through performance dashboards, pipeline management, and CRM analytics to monitor results and proactively address gaps.Analyze sales performance, market trends, and customer data to inform strategic decision-making and continuous improvement initiatives.Lead revenue optimization efforts, including pricing strategies, mix management, and margin improvement initiatives.Cross-Functional & Internal LeadershipCollaborate closely with Marketing, Operations, Supply Chain, Finance, and Product Management to ensure alignment across go-to-market strategies.Partner with Operations and Customer Service to ensure superior service delivery and customer satisfaction for national and regional accounts.Provide regular executive-level reporting on sales performance, market conditions, customer risks, and growth opportunities.Identify external and internal forces that influence account strategy, tactical budgets, and long-term growth plans.