Marketing Manager, North America

Founded in 2017, Timescapes is transforming how construction teams build. We enable project teams to track, validate, and communicate progress with real-time reality capture. Our customers love us. Why? We give them a proactive view of their projects to keep on schedule and on budget while helping them easily communicate project milestones with everyone involved.We're a rapidly growing company, used by the largest construction companies across Australia, Canada, New Zealand and the United States.As the Marketing Manager for the US and Canada, you will be the marketing presence on the ground in North America, defining and driving our regional marketing strategy while contributing to global marketing excellence. This role requires a self-starter who thrives in building connections (online and in real life) and balancing strategic planning with hands-on execution.You'll own the complete demand generation engine for North America, from building market awareness through events and integrated campaigns to nurturing prospects and customers through lifecycle and customer advocacy programs. This is a high-impact role for someone who wants to make their mark in a fast-growing construction tech company.StrategyDevelop and own quarterly marketing plans aligned with NA sales objectives, ICP and target personasPlan and execute omnichannel, multi-touch campaigns across events, paid media, email, direct mail, content marketing, and social mediaConduct market research to understand regional competitive dynamics, buyer preferences, and industry trendsIdentify and pursue new marketing channels and tactics specific to the NA construction marketAdapt global campaigns for regional relevance, ensuring messaging resonates with American and Canadian audiencesManage regional marketing budget allocation and track spend against targetsServe as the marketing liaison with the NA GTM team, building strong cross-functional relationshipsAccount-Based MarketingWork closely with the Sales Team to align on target accounts, pipeline goals, and sales prioritiesDevelop and execute account-based marketing (ABM) programs targeting key construction companies in Canada and the USProvide sales with campaign insights, lead intelligence, and account engagement dataConduct regular pipeline reviews with the GTM team to optimize marketing contributionEvent Marketing Own event strategy for North America, including trade shows, webinars, field demonstrations, and customer eventsBuild and nurture relationships with industry associations, event organizers, and partners across Canada and USManage sponsorship and partnership agreements for eventsManage handoff of event logistics with events teamCreate event-specific content, promotional campaigns, and sales enablement materialsTrack event ROI and optimize the event portfolio based on pipeline contribution and brand impactMarketing Operations & PerformanceContribute to the development and improvement of lead management processes and maintain scoring, routing, nurturing, and quality standardsMaintain marketing automation workflows and CRM data integrity for NA leads and accountsTrack, analyze, and report on key demand generation metrics: MQLs, conversion rates, pipeline contribution, CAC, ROIProvide weekly and monthly performance reports highlighting wins, challenges, and optimization plansImplement testing frameworks to continuously improve campaign effectivenessMaintain and optimize the marketing tech stack for maximum efficiencyKey Measures of SuccessTop of Funnel Metrics: MQL/SQL Marketing-sourced and influenced pipeline contribution and closed revenueMarketing CAC paybackRequirements6+ years of B2B marketing experience Demonstrated ability to create marketing programs that generate high-quality leads and measurable sales pipelineSuccessfully planned and executed trade shows, conferences, or corporate events Experience with CRM and marketing automation tools (HubSpot) and paid advertising platforms (LinkedIn, Google Ads)Confidence analyzing campaign performance, understanding funnel metrics, and making optimization decisions based on dataHighly Valued ExperienceAI-first builder who has experimented and implemented workflows that streamline efficiency and increase outputExperience in construction tech or marketing to technical audiencesAccount-based marketing (ABM) program experience targeting enterprise accountsExperience marketing to both countries (Canada and US)Timescapes Values AlignmentCustomer value comes first: Every campaign decision is made with customer impact in mindAct with intent: Thoughtful and deliberate in approach; everything done for a strategic reason1% better every day: Commitment to continuous improvement and compound growthSimple, but not easy: Strives for simplicity in execution while embracing necessary complexityBenefitsThis is your chance to help build something meaningful - technology that genuinely makes construction better while working with people who care about doing great work.We're at an exciting stage where your decisions will directly impact our trajectory as we scale globally.Compensation & BenefitsCompetitive base salaryPerformance bonus based on company growth and target achievementEAP and wellbeing supportGreat work environmentGrowth and development