eCommerce Intern (Rotational Program)
About the companyBrio Water Technology, a Home Organizers, Inc. company, is a market leading water products brand that has helped millions stay hydrated through its unique and innovative product line. We offer full home water solutions designed to elevate the way people hydrate, combining sophisticated technology with modern, top tier design to deliver exceptional performance, customer satisfaction, and enhanced functionality.About the roleWe are seeking a highly motivated eCommerce Intern to join our Digital Commerce (DTC) team. This internship is designed as a rotational program, where you will gain hands-on experience across four core functions: eCommerce Operations, Product Management, Technology, and Digital Marketing.While all interns will rotate through each function, you will have a primary focus area aligned to your interests and strengths. This role offers exposure to the full eCommerce lifecycle from acquisition to conversion to retention while working alongside cross-functional teams to drive real business impact.What you'll do1. eCommerce Operations (6 weeks)The eCommerce Operations function is the engine that ensures the site runs smoothly, products are accurately represented, and the customer experience is seamless from browse to purchase. In this role, you will work at the intersection of merchandising, site management, and performance optimization, helping translate business strategy into flawless execution on the website.You will support end-to-end site operations, including product setup, collection merchandising, pricing updates, and promotional launches. This includes ensuring product data accuracy (titles, descriptions, images, variants), coordinating launch calendars, and validating that all assets are correctly deployed on-site.You will also assist in digital merchandising and conversion optimization, analyzing how products are displayed, how users navigate the site, and where opportunities exist to improve engagement and sales. This may include supporting homepage updates, collection sorting logic, bundling strategies, upsell placements, and subscription offers.A key part of the role involves monitoring site health and performance. You will help identify and troubleshoot issues such as broken links, out-of-stock visibility, pricing inconsistencies, or checkout friction. Working closely with Product and Engineering, you will escalate and track issues to resolution to minimize revenue impact.Additionally, you will contribute to operational analytics and reporting, tracking key KPIs such as conversion rate, average order value (AOV), revenue per session, and inventory performance. You will help turn data into actionable insights that inform merchandising decisions and promotional strategy.This role requires strong attention to detail, ownership mindset, and the ability to balance multiple priorities in a fast-paced environment. It is ideal for someone interested in how strategy translates into execution and how small operational improvements can drive meaningful revenue impact.Rotational Experience (All Interns)Rotate through each of the four departments to gain a holistic view of the eCommerce ecosystemParticipate in cross-functional projects spanning marketing, product, and operationsLearn key performance metrics such as CAC, LTV, conversion rate, and AOVPresent a final capstone project with insights and recommendations to leadership2. Product Management (2 weeks)Assist in defining and prioritizing product features and enhancementsSupport roadmap planning and cross-functional coordination with design and engineeringGather user feedback and analyze behavior to inform product decisionsContribute to testing, QA, and feature launches3. Technology (2 weeks)Support the maintenance and optimization of the eCommerce tech stack (e.g., Shopify and integrations)Assist engineering teams with QA testing, bug tracking, and deployment supportHelp document workflows, system processes, and technical requirementsContribute to performance improvements such as site speed and reliability4. Digital Marketing (2 weeks)Support campaign execution across paid media channels (Meta, Google, TikTok, etc.)Assist with email/SMS marketing, segmentation, and lifecycle campaignsAnalyze campaign performance and help optimize for ROI and efficiencyConduct competitive and market research to inform growth strategiesWhat You'll Learn End-to-end eCommerce strategy, from customer acquisition to retentionHow data informs decision-making across marketing, product, and operationsBest practices in CRO, digital merchandising, and lifecycle marketingExposure to real-world tools such as Shopify, analytics platforms, and marketing systemsQualificationsCurrent undergraduate or graduate student (Business, Marketing, Engineering, or related field preferred)Strong analytical mindset and attention to detailInterest in eCommerce, digital marketing, or product developmentExcellent communication and organizational skillsAbility to thrive in a fast-paced, collaborative environmentProficiency in Excel/Google Sheets; familiarity with analytics or marketing tools is a plusWhy Join Us Hands-on experience with a high-growth DTC eCommerce businessExposure to multiple career paths within digital commerceMentorship from experienced leaders across functionsOpportunity to contribute to real projects with measurable impactPotential pathway to full-time roles based on performanceProgram OutcomeBy the end of the internship, you will have developed a well-rounded understanding of eCommerce, built cross-functional experience, and delivered a meaningful project that contributes to business growth