Remote Digital Marketing Director | WFH

Position: Director of Digital Marketing (Remote - preference for DFW Metroplex for occasional in-person meetings)We are seeking an accomplished Director of Digital Marketing to join a dynamic and rapidly expanding organization that is leading the way in the marketing industry. If you possess a fervor for crafting innovative digital marketing strategies that deliver significant impact across various channels, we invite you to connect with us! This position presents a remarkable opportunity to influence the trajectory of digital marketing while advancing your career in a vibrant, fast-paced setting.Company OverviewOur organization is at the forefront of the marketing sector, skillfully integrating data and behavioral science to develop campaigns that yield measurable results for our clients. We pride ourselves on our collaborative, innovative approach, committed to providing exceptional value across diverse industries, including healthcare and financial services.The RoleAs we continue to grow and enhance our services, we are in search of a strategic and hands-on leader to formulate and implement a comprehensive digital marketing strategy across multiple platforms. In this role, you will harness data and behavioral insights to elevate performance and distinguish our digital marketing initiatives from traditional agencies.Key ResponsibilitiesLead and implement digital marketing strategies across an array of channels (PPC, paid social, display, programmatic, email, etc.) with a focus on performance and expansion.Collaborate with cross-functional teams, integrating insights into campaigns to optimize performance.Develop and manage multi-channel digital campaigns utilizing audience insights, personalization tactics, and A/B testing to enhance outcomes.Oversee the establishment and management of digital advertising tools, accounts, and relationships with external contractors.Engage directly with clients to articulate the benefits of performance-oriented digital marketing solutions and their alignment with broader marketing objectives.Monitor, analyze, and report on key performance indicators (KPIs) to ensure campaigns achieve performance and engagement targets.Required Skills5-7+ years of digital marketing experience, with a proven history of managing successful multi-channel campaigns (PPC, display, paid social, programmatic).Proficiency in digital advertising platforms (Google Ads, Facebook Ads, programmatic platforms) and analytics tools (Google Analytics, Power BI, Looker).In-depth knowledge of performance marketing, concentrating on customer acquisition, conversion optimization, and maximizing ROI.Experience in developing new digital channels and scaling existing ones, collaborating with cross-functional teams to drive growth.Proven track record of managing external contractors or freelancers, or working with agencies for campaign execution and enhancement.Strong client-facing communication skills, with the capability to present strategies and insights effectively.An entrepreneurial mindset, comfortable working both independently and collaboratively, balancing strategic planning with tactical execution.Compensation PackageBase salary: \(120,000 - \)150,000, commensurate with experience.Competitive performance-based incentives tied to sales and growth metrics.Career Growth OpportunitiesBy becoming part of our team, you will play a pivotal role in sculpting the future of digital marketing. This position offers substantial opportunities for professional advancement, leadership development, and the chance to make a significant impact in the digital arena.Our culture is driven by cooperation and innovation, with a unified focus on delivering remarkable results for our clients. As a member of our team, you will be instrumental in developing avant-garde digital marketing strategies that pave the way for continued success and growth.Employment Type: Full-Time