Digital Marketing Specialist

Digital Marketing Specialist at at Boiron USAHybrid Schedule - 3 days in office 2 from home. Must be able to commute to Newtown Square, PAWhat does Boiron Do?For over 85 years, Boiron has been dedicated to providing families with the purest medicines made from the earth's best resources. As a leader in the natural health and wellness space, Boiron offers solutions for common ailments such as cold, allergies, heartburn, muscle soreness and many more. You can find Boiron products in top retailers nationwide.What would you be doing as a Digital Marketing Specialist?The Digital Marketing Specialist at Boiron USA is a mid-level role responsible for managing, optimizing, and executing performance-driven paid media campaigns across Meta, TikTok, Pinterest, Google Ads, YouTube, and other digital and social advertising platforms. The role supports the planning, execution, and ongoing optimization of paid media initiatives, with an emphasis on performance measurement and continuous improvement.Working closely with the Digital Marketing Manager and cross-functional partners, the Digital Marketing Specialist supports business development efforts by analyzing campaign performance, monitoring key metrics, and contributing insights that inform broader business goals and marketing initiatives. The position includes ownership of day-to-day campaign management, ongoing optimization activities, and performance reporting.This role operates with a high level of independence and requires regular communication of campaign results, insights, and recommendations to internal stakeholders. The Digital Marketing Specialist will contribute to and lead strategic discussions related to channel performance, optimization opportunities, and overall media effectiveness.But what does this role really do?Monitor daily campaign performance and adjust targeting, creative, and budgets to meet KPIs such as ROAS, CPA, CTR, and conversion rates.Plan, launch, and optimize paid social campaigns across Meta, TikTok, and Pinterest to drive awareness, engagement, and conversions.Generate and present campaign performance reports with actionable insights and recommendations.Manage Google Ads and YouTube campaigns, including search, video, and display formats.Collaborate with creative and content teams to develop ad copy and visual assets aligned with platform best practices.Present campaign insights and performance trends regularly to Digital Marketing Manager, brand teams, and leadership.Support retailers and eCommerce partners with requests, analytics, and online promotions.Stay up to date with platform updates, industry trends, and emerging tools in the digital advertising space.Work with third-party vendors and advertising partners to support Boiron’s digital campaigns.Produce and enhance web content for digital and social campaigns.Coordinate ongoing production and maintenance of Boiron’s product websites with the internal web team.Assist vendor partners by clarifying priorities, tracking performance, and providing ongoing feedback to improve processes.Other duties as assignedYou would be a great fit if you have the following...Bachelor’s degree in marketing, business management, or related field.Minimum 2 years of experience managing paid media campaigns (e.g., Meta, TikTok, Pinterest, Google Ads, etc.), preferably in a business or agency environmentAbility to analyze and interpret campaign data to identify trends, optimize performance, and present actionable insights.Familiarity with Google Analytics, Looker studio, or similar tools and platforms preferred.Proven ability to communicate and present on campaign performance, insights, and strategy.Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.Proactive and collaborative self-starter with a strong track record of internal client service and teamwork.Willingness to adapt and learn new processes, tools, and platforms.Ability to travel occasionally, as business needs require.