GTM Engineer

At August, we’re building AI designed for one thing: helping law firms practice better. Unlike tools built for the AmLaw 100, our focus is on midsized firms — where efficiency, client service, and competitive advantage matter most.Our platform helps lawyers draft, review, and analyze documents at scale, turning what used to take hours into minutes. We’re trusted by forward-thinking firms across the U.S., Australia, and Asia, and backed by leading investors (NEA, Pear VC, Stanford Law) to grow globally.We move quickly, learn directly from clients, and believe that AI is transforming the practice of law.The RoleWe're looking for a software engineer to build and optimize the technical infrastructure that powers customer acquisition. You'll design data pipelines, integrate third-party APIs, build experiment frameworks, and systematically improve performance across our outbound, SEO, and automation systems.This is systems engineering applied to go-to-market. You'll write code, design architectures, instrument analytics, and run optimization experiments the same technical work as any backend or infra engineer, just applied to acquisition systems instead of product features.What You'll DoOutbound Automation SystemsDesign and implement multi-channel prospecting pipelines using Clay, Amplemarket, and Apollo APIsBuild experiment frameworks to A/B test email sequences, subject lines, send times, and message variantsDevelop lead enrichment and scoring systems with automated data quality checksImplement webhook-based response detection and automated routing logicOptimize deliverability: SPF/DKIM/DMARC configuration, domain warmup automation, bounce handlingLinkedIn Automation InfrastructureBuild LinkedIn prospecting automation: connection requests, message sequences, engagement trackingDesign rate limiting and anti-detection systems to maintain account health at scaleImplement targeting optimization: systematic testing of job titles, seniority, industries, company sizesBuild analytics pipeline to track connection rates, response rates, meeting bookings by segmentDevelop session management and proxy rotation infrastructureSEO Infrastructure & OptimizationAutomate technical SEO: schema markup generation, sitemap updates, crawl error monitoringBuild content optimization pipelines: keyword research automation, content gap analysis, meta tag generationIntegrate Google Search Console API for ranking tracking and organic traffic attributionDesign experiment framework for title patterns, URL structures, internal linking strategiesImplement performance monitoring: Core Web Vitals tracking, page speed optimization automationReferral Platform EngineeringBuild referral tracking system: unique link generation, attribution logic, conversion trackingDesign viral loop mechanics: referral incentive automation, reward distribution, fraud detectionImplement analytics dashboard: viral coefficient tracking, referral funnel analysis, cohort performanceIntegrate with CRM and billing systems for automated reward fulfillmentAnalytics & Experimentation InfrastructureInstrument event tracking across all acquisition channels using PostHogBuild data warehouse ETL: aggregate data from Clay, HubSpot, Amplemarket, Google Ads, LinkedInDesign A/B testing framework with Statsig: experiment allocation, variant tracking, statistical analysisDevelop real-time dashboards for outbound performance, SEO rankings, referral metrics, conversion funnelsBuild attribution modeling system: multi-touch attribution, CAC by channel, LTV cohort analysisGoogle Ads OptimizationIntegrate Google Ads API for programmatic campaign managementBuild automated bidding systems: budget allocation, CPC optimization, keyword performance monitoringImplement ad variant testing framework: systematic rotation of ad copy, landing pages, targeting parametersDevelop conversion tracking and ROI analysis pipelinesCRM & Sales Operations AutomationBuild HubSpot API integrations: bidirectional sync with GTM tools, automated lead scoring, workflow triggersDesign data quality systems: deduplication logic, enrichment automation, field validationImplement sales analytics: pipeline visibility, lead source attribution, conversion rates, deal velocity trackingBuild internal tools for sales ops: custom dashboards, reporting automation, forecast modelingRequirements2-4+ years of software engineering experience at SDE2 or SDE3 levelStrong programming skills: Python, JavaScript/Node.js, SQLAPI integration expertise: REST APIs, webhooks, OAuth, rate limiting, error handlingExperience at a top-tier technology company (e.g., Amazon, Flipkart, Zomato, PhonePe, Razorpay, Setu, Uber, Google, Meta, D.E. Shaw, or similar)Data engineering fundamentals: ETL pipelines, data transformations, analytics instrumentationSystems thinking: Design scalable, maintainable infrastructureExperimentation mindset: A/B testing, statistical analysis, systematic optimizationDegree from a top engineering institution (IIT, BITS Pilani, NIT, IISc, or equivalent)Bonus PointsExperience with GTM automation platforms (Clay, Amplemarket, Apollo, HubSpot APIs)Knowledge of LinkedIn APIs, scraping techniques, or anti-detection systemsFamiliarity with SEO tools and APIs (Ahrefs, SEMrush, Google Search Console)Hands-on with analytics platforms (PostHog, Mixpanel, Amplitude, Statsig)Experience with Google Ads API or programmatic advertising systemsBackground in data engineering, analytics infrastructure, or experimentation platformsPrior work on referral systems, viral loops, or growth automationStartup experience (especially pre-Series B)Technical ChallengesAPI integration at scale: Handle rate limits, retries, error handling, webhook reliability across 5+ third-party platformsAnti-detection systems: Build session management, behavior randomization, proxy rotation for LinkedIn automationExperiment infrastructure: Design statistically sound A/B testing framework with proper randomization and significance testingData pipeline engineering: Build reliable ETL from GTM tools to analytics warehouse, handle schema changes and data qualityPerformance optimization: Systematically improve metrics (open rates, response rates, conversion rates) through automated experimentationReal-time analytics: Build dashboards with <1min latency for sales and marketing ops visibilityWhat Success Looks LikeMonth 1-2: Infrastructure & instrumentationBuild full analytics pipeline from GTM tools to warehouseImplement experiment framework for outbound and LinkedInCreate dashboards for all key metrics (outbound performance, SEO rankings, referral funnel)Month 3-4: Optimization velocityRun 5-10 experiments per week across outbound, LinkedIn, SEOIdentify top-performing variants and scale themReduce manual work by 50% through automationMonth 5-6: Scale & predictive systemsDouble outbound capacity through automation improvementsLaunch referral platform with full tracking infrastructureBuild predictive models for lead scoring and channel allocationAutomate SEO optimizations based on ranking dataWhy This Role is DifferentMost engineers build product features. You'll build the systems that acquire customers.Same technical work—API integrations, data pipelines, experiment frameworks, performance optimization—but applied to acquisition instead of product. The code you write directly impacts revenue.If you're an engineer who wants to:See immediate business impact from your codeWork on diverse technical challenges (APIs, data pipelines, ML, automation)Own entire systems end-to-endRun experiments and optimize performance systematicallythis role is for you. BenefitsMedical insurance coverageFlexible PTOParental LeaveCentralized office equipment ordering for all employeesEquinox or Chelsea Piers gym membershipIn-office perks: lunch, dinner, snacks, drinks, and moreBudget for intra-office travelTeam-building eventsRelocation support to NYC or SF (as needed)Why Join AugustFounding Impact: Shape not just your role but the company. Uncapped Upside: Competitive base + commission, early equity ownership. Top-tier Team: Work alongside people who move fast, think clearly, and care deeply. Category-Defining Work: Help build the first true AI agents for the legal profession. Fast Growth: Scale your career as we scale the company. Exceptional Early Traction: >4x revenue growth in the past four months. Global Reach: Our clients span 4 continents and use August in multiple languages and jurisdictionsFrontier of Applied AI: August has access to proprietary data inaccessible to foundation model providers. We build agents to automate all challenging knowledge work. Strategic investors: Backed by NEA and exceptional seed investors Pear VC and Afore Capital, August has the capital to execute