DTC Manager

Role OverviewWe are looking for a hands-on DTC Manager to own and drive the day-to-day operations ofthree DTC supplement brands, each with its own Shopify store.This role is execution-focused across direct-to-consumer channels — including website operations, paid media, influencer marketing, and CRM. You will work closely with internal teams and external partners to drive traffic, conversion, and retention across all three brands.Key ResponsibilitiesWebsite & E-commerce Operations (3 Shopify Stores)Manage daily operations across three Shopify websitesOptimize site performance and user experience; support monthly updates aligned with campaignsEnsure product listings, pricing, and promotions are accurate and up to dateCoordinate with internal teams and external partners on site maintenance and launchesPaid MediaPlan, execute, and optimize paid social (Meta, TikTok) and paid search (Google Ads) campaignsManage additional channels such as YouTube, Display, and paid PR placementsTrack and report on performance metrics such as ROAS and CPAInfluencer & Affiliate MarketingManage influencer outreach, gifting, and paid collaborationsSupport celebrity partnerships and affiliate program executionTrack performance and maintain relationships with key partnersEmail & SMS MarketingBuild and manage automated flows (e.g., welcome, cart abandonment, post-purchase)Execute campaign-based and promotional email/SMS sendsSegment audiences and continuously test content to improve engagement and conversionOrganic Social MediaOversee organic content planning and posting across Facebook, Instagram, and YouTubeWork with creative teams to ensure consistent brand voice and visualsSEO & ContentSupport SEO strategy and blog/content developmentEnsure content aligns with campaign calendars and overall brand messagingCross-Channel CollaborationPartner with Amazon and TikTok channel teams to align on messaging and campaign timingShare performance insights across channels to improve overall DTC strategyCustomer Service SupportCollaborate with customer service team to monitor feedback and resolve issuesHelp ensure a smooth and consistent customer experiencePreferred QualificationsExperience in supplement, wellness, or CPG brands is a plus3–5 years of hands-on DTC experience, ideally managing multiple Shopify storesStrong understanding of paid media, email/SMS, and influencer marketingData-driven mindset with ability to optimize for ROAS and conversionStrong cross-functional communication skillsNice to HaveExperience with PR or earned media (e.g., press, awards, publications)Familiarity with affiliate platforms and influencer tools