Marketing Executive - Webinar Hosting & AI-Driven Campaign Skills

Department: Sales And MarketingExperience: Mid-Level (2+ Years)ZealousWeb is on the lookout for a smart, proactive Marketing Executive with the confidence to host webinars, drive engagement, and execute modern marketing strategies. This is a hands-on role for someone who understands the evolving marketing landscape shaped by AI, automation, and community-led growth.If you can run campaigns, organize events, handle marketing automation tools, and talk like a human (not a brochure), you're who we're looking for.Job ResponsibilitiesPlan, coordinate, and host live webinars, LinkedIn Lives, or virtual events for global B2B audiencesAssist in building and managing email campaigns, newsletters, and drip sequencesCollaborate with design, SEO, and paid teams to execute full-funnel marketing plansBuild and manage social media calendars (LinkedIn, Instagram, YouTube)Use AI tools (like ChatGPT, Jasper, Canva Magic, AdCreative.ai) to ideate and create marketing contentManage and update the company website and blog (WordPress/Elementor knowledge is a bonus)Work on case studies, testimonials, and landing page content in collaboration with copywritersAnalyze performance of campaigns using tools like GA4, Hotjar, Meta Ads ManagerStay on top of emerging trends in AI marketing, Web3, automation, and community marketing.Technical Skills Required2–5 years of digital marketing experience (agency or product/SaaS company background preferred)Strong command over webinar platforms (Zoom, Google Meet, Zoho Webinar, etc.)Good communication & public speaking skills (confidence to represent the brand on camera)Experience with email marketing (Zoho, Mailchimp, Brevo, or similar)Working knowledge of LinkedIn Campaigns, Google Ads, Meta Ads, or YouTube ShortsFamiliar with AI-powered marketing tools (even basic use of ChatGPT, Canva AI, etc.)Strong organizational and multitasking abilitiesHigh attention to detail and ability to work independently.Non-Technical Skills RequiredCommunication SkillsVerbal Communication: Confident public speaking for webinars, LinkedIn Lives, and virtual events.Written Communication: Ability to write clear and compelling briefs, emails, social media captions, and campaign summaries.Active Listening: Understand feedback from team members, speakers, or audience and incorporate it effectively.Ability to work cross-functionally with designers, developers, SEO/PPC teams, and sales stakeholders.Open to feedback and capable of aligning with different team goals and KPIs.Creativity & StorytellingStrong storytelling skills to shape engaging webinar narratives, social posts, and case studies.Ability to think outside the box when ideating content using AI tools or marketing assets.Organization & Project ManagementExcellent multitasking and time management to juggle webinars, content deadlines, and campaign calendars.Familiarity with project tracking tools like Trello, Asana, or Notion is a plus.Attention to DetailCarefully reviews content, email sequences, landing pages, and webinar flows to ensure high quality and consistency.Ensures alignment with brand voice and compliance across platforms.Adaptability & CuriosityWillingness to experiment with emerging tools and trends like AI in marketing, Web3, or automation.Quick learner who embraces new platforms, techniques, and feedback.Analytical ThinkingAbility to interpret campaign performance, engagement data, and heatmaps meaningfully to recommend improvements.Comfortable discussing insights from GA4, Hotjar, or social media metrics with leadership.Strategic ThinkingUnderstands broader marketing goals and aligns campaign execution accordingly.Plans webinars and social campaigns with end-user psychology and business outcomes in mind.Public Speaking & Hosting ConfidenceComfortable moderating live sessions, engaging with speakers/audiences, and managing Q&As.Can keep calm and engaging during technical issues or unexpected turns during live events.Initiative & OwnershipTakes proactive steps to improve performance, suggest new content ideas, or test AI tools.Doesn't wait for instructions — initiates discussions, owns timelines, and meets deadlines.J-18808-Ljbffr